The Globus family of brands (Globus, Avalon Waterways and Cosmos) has announced a new “learn and earn” FAM trip program for travel advisors. Dubbed “FOR U, BY US,” the sales-focussed initiative will be administered by BDMs working directly with travel advisors, combining immersive, on-trip experiences with a comprehensive training program designed to drive sales growth and overall ROI, upon their return.

“On our FAM trips, we aren’t just inviting travel advisors into the world on Globus tours and Avalon river cruises,” said Camile Olivere, chief sales officer for the Globus family of brands. “We’re offering them a robust… program to help them make the most of each journey, while promising unmatched earning potential. From 12 ways to tour and top-rated river cruises – not to mention, the best commissions in the industry – a partnership with us offers a one-stop-shop for success.”

The company’s new “FOR U, BY US” FAM program encompasses pre- and post-trip communications and training, including the completion of GFOB U, business plans and predetermined ROI expectations, webinars, one-on-one meetings, and post-trip action plans:

 

• Pre-trip preparation:Advisors will receive detailed itineraries, training materials and set, booking-focused goals for a meaningful and deliberate FAM experience.
• On-trip engagement:Active participation in the trip experience, will include training and social media content creation to boost advisor visibility and brand engagement.
• Post-trip ROI:Success will be measured through a combination of bookings, social media reach and advisor feedback.

 

The FAMs offered will focus on in-demand destinations, niche experiences and luxury escapes, with a range of tools to drive sales so advisors can confidently promote travel styles and destinations while strengthening client relationships and activating more success.

“From pre-trip preparation and training to on-trip guidance and post-trip business support, our new FOR U, BY US initiative was designed from the ground-up to drive travel advisor success and fuel sales growth with the Globus family of brands,” added Olivere.

In the New Year, the Globus family of brands will send more than 650 travel advisors on FAMs through this program, along with another 750 advisors participating in additional on-trip and event-specific initiatives—marking the largest investment ever made by the Globus family of brands for advisor-focused programs.

For more information, visit www.traveladvisorportal.ca.

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