03 FEB 2017: G Adventures has acquired the Swan Hellenic brand, a 60-year-old pioneering UK cruise line, well known in the boutique cruising sector. Theacquisition follows the recent purchase Travelsphere and Just You.

John Warner, vice resident of Global Sales, G Adventures, says the company is determined the legacy of this great UK brand will live on.

“We know how beloved Swan Hellenic is to its loyal customer base and respect it has in the British travel community. Our long-term aim is to re-launch Swan Hellenic and re-establish the award-winning values that make it so well-loved.”

G Adventures plans to restart the operation of Swan Hellenic in 2018. Itineraries will be announced this summer.