It’s not exactly the G8 group of industrialized nations – thank goodness– but a collective of Caribbean countries has banded together to form its own group of eight to promote tourism during the confusing days of COVID-19 as island destinations tentatively begin to re-open their borders to visitors.
Consisting of Nevis, St. Kitts, Saba, St. Eustatius (Statia), French Saint Martin, Dutch St. Maarten, Anguilla and St. Barths, the collective has joined together to “rethink and re-imagine” their tourism marketing strategy with the belief that through a joint collaboration they can amplify their presence in the marketplace and create new travel possibilities and fresh itineraries for consumers.
“Our common objective is to promote intra-regional travel, capitalizing on our proximity to each other, and today’s travellers’ desire to discover new experiences, collecting passport stamps along the way for bragging rights,” explains Nevis Tourism Authority CEO Jadine Yarde.
The initiative is being rolled out this week across members’ social media channels with a two-minute introductory video, highlighting what makes each island special and different from their neighbours and the underlying message that “there is no better place than the Caribbean for travellers who are ready to venture forth when the time is right.”
“We are uniquely positioned to launch this program,” says Anguilla Tourist Board coordinator of international markets, Chantelle Richardson. “Our islands are easily accessible by air and sea, and we need to educate our potential visitors, both within the region and from our traditional source markets, on how to plan and make the most of their visit.”
All CG8 countries represent a combination of current and former Dutch, British and French island territories – each with a unique character reflecting Caribbean culture, creativity and hospitality. Together they offer a huge array of experiences, cuisines, art, music and literature, against the backdrop of stunning landscapes, spectacular beaches, land and water sports, and boutique accommodations at a range of price points.