Toronto-based destination marketing firm VoX International has been appointed to represent the St. Maarten Tourism Bureau in Canada.
Referred to as a “constituent country of the Kingdom of the Netherlands” and sharing the Caribbean island with French St. Martin, Sint Maarten boasts stunning natural beauty, rich cultural heritage, and an open-border ‘two countries, one people’ motto.
“We are thrilled to welcome St. Maarten to our family of clients,” says VoX International President Susan Webb. “This is a truly special destination that offers unforgettable experiences for Canadians. We look forward to working with St. Maarten to promote the destination to Canadians who have never been, and those who wish to immerse themselves once again in the ‘friendly island’ life.”
She notes that St. Maarten is a culturally diverse country with a unique history and 37 picturesque beaches, plus one-of-a-kind experiences, world-class amenities and attractions.
VoX International will provide a range of public relations, trade, consumer, and MICE activities, including media and trade outreach, destination training, FAM trips and co-op marketing campaigns.
The goal, says VoX, is to re-introduce St. Maarten to Canadian trade and consumers, positioning the destination as a bucket-list destination and drive increased tourism to the area. In 2022, over 28,000 Canadians made overnight visits to the destination.
“The Canadian market has always been an important source market for us,” says May-Ling Chun, Director of Tourism of St. Maarten. “We see strong growth potential within this market. We hope to tap into this opportunity and increase our market presence with the assistance of VoX international and our trade partners.”
Cari Marotta (Account Manager Travel Trade) and Debbie Wegiel (Account Manager Public Relations) will manage the account, liaising with the travel trade, providing destination updates and developing PR & marketing plans, along with spearheading various other projects. They can be reached at stmaarten@voxinternational.com.