DRESS FOR SUCCESS: WestJet debuts gender-neutral uniforms

WestJet workers are getting a new look as the airline revamps its uniforms with an eye to gender inclusivity. The Calgary-based carrier says the new blue pantsuits, skirts and dresses with teal accents are meant to be gender neutral, so workers can select the uniform that is most authentic and comfortable to them.

The uniforms also include redesigned name tags with space for staff to denote which pronouns they prefer people use when addressing them.

The uniforms were designed by “Project Runway Australia” winner Juli Grbac with input from frontline airline workers and the teal accent is meant to be a nod to the company’s 26-year history.

The redesign comes five years after WestJet updated its uniform guidelines to take on a genderless approach that encourages staff to wear whatever pieces resonate most with individual workers.

Along with the new uniforms, WestJet has updated its policies to allow staff to showcase visible tattoos while at work.

“The launch of our new uniforms is not only representative of WestJet’s brand and inclusive culture, but of the incredible WestJetters who make up our unique identity,” said Diederik Pen, WestJet Chief Operating Officer.

While developing WestJet’s new uniform, frontline personnel across all departments of the airline were consulted throughout the development phases to refine the designs and create a product suited to those who would wear it.

“The availability for gender neutrality is so important in supporting the larger and diverse group of people we have working at WestJet,” said WestJet cabin crew member (CCM) Lindsay Poll.

CCM Jodi Tamuyao at WestJet Encore added, “As a queer identifying person, having options on what I can wear at work, means a lot. When you look good, you feel better and when you feel better, you perform at your best.”