Google Analytics is a powerful tool for understanding your website’s audience and optimizing your digital strategy across platforms. Here are some tips and a usage guide on Google Analytics:

Audience: Navigate to the Audience section from the left menu for detailed information about the audiences visiting your website in a dashboard format.

Demographics: In this section, you can see details about the age and gender of your audience to help you tailor your content to their preferences. Change key metrics to conduct further analysis. For example, bounce rate, new sessions, etc.

Interests: Analyze the Interests section to learn what topics are of interest to your audience. Creating content with high interest and reducing content with low interest will increase the overall website health.

Geography: Review the Geo section to understand where your audience is located. Use this information to create targeted advertising campaigns in regions with better response rates.

Devices: Check the Devices section to see what devices your audience is using to access your website. This information (i.e., desktop vs. mobile) is crucial for website optimization and also how content is presented on the website.

Spending time to review your analytics is a worthwhile investment that can pay strong dividends.