Despite its uncertain status in the US, TikTok continues to shape travel trends, providing travel sellers a golden opportunity to captivate new audiences and ignite interest. Through vibrant culture, stunning landscapes, and immersive experiences, travel is perfectly positioned to shine on this fast-growing platform.

From eye-catching visuals to engaging challenges, here’s how TikTok can help reach the next generation of travellers.

Capture the Vibe

• Use TikTok’s short-form video format to share the sights, sounds and experiences unique to a destination.
• Think stunning visuals and trending audio!

Day-in-the-Life Adventures

• Showcase authentic life to attract young, tech-savvy travellers seeking immersive experiences.
• Follow a tourist (or local!) on a typical day, highlighting local food, hidden beaches, and cultural activities.

Packing Hacks & Hidden Gems

• Share insider tips on what to pack and where to discover those off-the-beaten-path spots.
• Quick, informative videos are key!

TikTok Ads & Challenges

• Boost your reach with targeted ads and engaging challenges.
• Encourage user-generated content by creating a catchy hashtag challenge that showcases a destination.

Why it Matters

Gen Z and Millennials are turning to TikTok for travel.

(Digital Digest is a continuing series provided courtesy of the MPE Caribbean Report, which offers travel and tourism news weekly. It is published by US-based integrated marketing agency Marketplace Excellence, which has an office in Richmond Hill, Ont. www.marketplaceexcellence.com)