Change Makers, G Adventures reward program, is offering 15 Canadian travel agents the chance to earn spots at next year’s GX Summit, taking place in September in Jordan, The incentive will bring together a group of 75 winners from around the world to celebrate community tourism and see firsthand how their work directly impacts local communities in the places they send their travellers to.
The Change Makers Challenge is live now and runs through to May 31 with each booking earning agents one entry to qualify for the Summit. The top 10 sellers per region will secure their spots, with five additional ‘wildcard’ spaces also available for agents.
The wildcard challenges for 2025 include fundraising for G Adventures’ non-profit partner, Planeterra and completing G-Learning training modules; plus there will be opportunities for ‘first time’ G Adventures bookers and a reward for the agent who’s made the most bookings from June 1 to May 31, 2025.
For the first time, agents will have the opportunity to sell tickets to GX Jordan and there will also be one place available in each region for the agent who has booked the most travellers to attend (more details will follow).
The Change Makers agent event will be once again incorporated into G Adventures’ World Community Tourism Summit, GX, which brings media, agents, suppliers and travellers together to learn more about how community tourism has the power to change people’s lives for the better.
In September, G Adventures held its second GX Summit in India, where over 500 attendees had the chance to learn more about Planeterra-supported social enterprises and hear from a line-up of influential speakers on how community tourism can shape the future of travel.
In addition to celebrating agents and their hard work, the GX Summit will offer the chance to explore Jordan’s sights, sounds, and community tourism highlights.
David Green, managing director for G Adventures, says, “We’re proud to stand as our agency partners’ strongest supporters and there’s nothing more fulfilling than watching our global community of agents come together to celebrate our joint success and the impact we all make in transforming lives in the destinations we take our travellers to.
“GX Jordan will be a celebration of G Adventures’ 35th anniversary and it promises to be bigger and better than ever. These spots are the hottest tickets in town, so I wish all of our agents the best of luck as they change more people’s lives through travel.”
For more information on the 2025 Change Makers Challenge log on to Sherpa or ask a G Adventures Global Purpose Specialist.
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