Air France KLM announced the appointment of Catherine Guillemart-Dias as vice-president and general manager Canada, effective August 1. She succeeds Vincent Etchebehere, who will be heading Air France’s Sustainability and New Mobilities in Paris.

A 13-year veteran of the Group, Catherine Guillemart-Dias began her career in Paris as a business analyst, where she helped grow the French and Northern European markets. She then joined the Digital team, where she focused on the customer experience, and Corporate Sales, where she managed a portfolio of key accounts. In 2013, she led the teams in Angola tasked with developing flights between Luanda and the Paris and Amsterdam hubs.

She returned to Paris in 2016, where she was appointed chief of staff to the senior vice-president France. In 2018, she joined Delta Air Lines in Atlanta collaborating to the expansion of the transatlantic joint venture for the EMEAI (Europe, Middle East, Africa and India) market.

“I am delighted to assume the leadership of the Air France KLM Group’s operations in Canada. I have complete confidence in the teams’ ability to continue to provide our Canadian customers with the finest travel experience in accordance with the strictest health rules, while continuing to also uphold our societal and environmental commitments,” said Guillemart- Dias.

“Together, we will keep working alongside Delta Air Lines on the integrated services of our transatlantic alliance and will continue to bolster our partnership with WestJet.”

Born in Tours, France, Catherine speaks numerous languages – French, English, Spanish, Portuguese, German – loves music and the opera, and plays the piano and the cello.

The Air France KLM establishment in Canada employs 130 persons across Canada: Montreal, Toronto, Calgary, Edmonton and Vancouver.