The Jamaica Tourist Board reported the recent death of tourism stalwart Bernard “Bernie” Rickman, former Deputy Director of Tourism, Overseas Administration for the JTB. During his 20-year tenure with the JTB, Rickman was deeply committed to developing the organization in Canada and positioning Jamaica as a leading tourism destination within the market.

Rickman first joined the JTB as a local sales representative in 1969. He was soon promoted to assistant sales manager and later became the board’s Regional Manager for Canada. In 1991, he was appointed Deputy Director of Tourism, Overseas Administration and Finance and later served as Deputy Director of Tourism, Overseas Administration until he left the board in 1992.

“On behalf of the Ministry of Tourism Jamaica and its agencies, I wish to extend my sincere condolences to Bernard Rickman’s family and friends during this difficult period,” said Edmund Bartlett, Jamaica’s Minister of Tourism. “Mr. Rickman played an integral role in building Jamaica’s tourism product in the Canadian market throughout his long-time post with the JTB and his contributions are a testament to his professional character and his unwavering support of the destination.”

“The successes that Destination Jamaica continues to build on are directly connected to the unstinting service and dedication of public servants like Mr. Rickman,” said JTB Chairman John Lynch. “We appreciate his sterling work that has contributed to the solid legacy of the Jamaica Tourist Board.”

In reflecting on Rickman’s passing, Jamaica’s Director of Tourism Donovan White said, “Mr. Rickman proved his commitment to excellence and provided invaluable input to the overall development of the Board. We appreciate all his efforts and contributions as he built a professional legacy.”