In a blow to selfie-inspired tourism, authorities in Mexico have slapped a “closure” order on a 3-metre aquatic statue of the Greek god of the sea Poseidon that was erected in May in the Gulf of Mexico just off the town of Progreso, Yucatan. In the few months it has been up, tourists have gathered to take pictures of themselves with it as a striking background.

But the statue was symbolically “closed” late last week – and could be removed altogether – after a group of activist lawyers filed a legal complaint saying the statue of the Greek offended the beliefs of local Maya Indigenous groups who prefer their own local god of water, known as Chaac.

Mexico’s environmental protection agency said that the statue, which appears to show an angry trident-wielding Poseidon “rising” from the sea a few metres from the beach, lacked permits.

It’s always been dangerous for humans to get involved in battles between deities. But this one appears to be all about present-day humanity, combining “cancel culture,” social media storms, lawsuits, and the one truly fearsome, overpowering force in today’s world: Instagram selfie-fuelled tourism.

True to form, Mexico social media users took to, well, social media, to crow about the decision, with at least a dozen posting slogans like “Chaac 1, Poseidon 0.”

There are arguments on both sides.

“Poseidon is a Greek god who is alien to our Maya culture,” according to the legal complaint filed recently against the statue. “I have a human right for my Maya culture to be preserved.” The lawyers’ group that filed the complaint did not immediately respond to requests for comment.

The complaint also mentions the alleged lack of permits.

Technically, under Mexican law, any building project that could alter the ecosystem must file impact statements and get approval, though the government routinely violates its own rules and often slaps the little-feared “closure” stickers on private projects long after the damage is already done.

Usually, a fine is levied or studies must be submitted, and then the project is allowed to continue. Only in rare cases do authorities order demolition or removal.

The office of environmental protection said the Poseidon statue had been erected by the Progreso municipal government without environmental impact studies. The office said it would “continue the administrative process (regarding the statue) to determine the appropriate actions.”

The federal government, little known for its concern for the environment, appears to be responding more to pressure groups.

Critics of the statue cite a series of recent storms in and around the Gulf – Tropical Storm Alberto in June and Hurricane Beryl last week – as proof that Chaac, a fanged, hook-nose deity who isn’t quite as Instagram-friendly as Poseidon, is angry.

Defenders of the statue – which strikingly shows Poseidon’s body rising mightily from a relatively, calm, open stretch of water near the beach – also have their arguments, though they might not hold up as well in court: it’s pretty, and it’s good for business.

“It’s an attraction for our town and it draws attention,” said Lizeth Alvarado Juárez, 28, an employee at a hotel in Progreso. “There are people who come from Merida (the state capital) just to see the Poseidon.”

Concerns about the threat to Mayan culture are overblown, she said, noting that “the culture is doing fine.”

Battles between the gods just aren’t what they used to be. “It’s all about the memes,” Alvarado Juárez said.