WestJet says it ushering in a “new era” by returning to its roots through an updated business strategy that includes the launch of a comprehensive brand platform and fully integrated campaign, anchored by a new tagline ‘Where Your Story Takes Off.’

The airline says its new platform “underscores the transformative power of travel, celebrating the countless stories that pass through a WestJet flight.”

“Whether you’re taking off for a big bucket list trip or returning home to see your kids after travelling for work, WestJet plays an important role in enabling all the everyday, and life-changing stories that our guests carry with them, and that was the inspiration for the new platform,” says WestJet director of marketing Jennifer Callegaro.

This campaign was born from the insight that although every guest on a flight may be going to the same destination, they’re not going to the same “place.” 

Recognizing this uniqueness is a fresh way to break through and celebrate WestJet and the role of WestJetters in meaningfully connecting guests to their most treasured stories, says the airline.

The campaign takes flight with over 50 unique travel stories featured in television, online video, premium digital social placements, and an extensive range of high-impact billboards across the country.

Jay Antflick, a WestJet cabin crew member who was featured in the spot, says, “We have a big role to play in getting our guests to the people, places, and moments that matter most to them. I love that the new commercial doubles down on what WestJet has always done well: championing our guests’ stories and I’m honoured to be a part of those special memories.”

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