With Santa officially being a resident of Finland, it’s no wonder that Visit Finland has a connection to St. Nick that others do not. And this year, the tourist board has even managed to arrange for the jolly old elf to receive and then broadcast messages of peace and community from around the world on YouTube. The deadline to send in messages is Nov. 29.

A few lucky participants in the “Say it with Santa” program will also get a chance to chat with the old fellow in a private one-to-one session.

“We wanted to find ways to promote the magic of Christmas online. So, we asked the messenger of goodwill, Santa Claus, to help us relay messages of joy and foster the spirit of Christmas. The world needs joy and happiness,” says Heli Jimenez, Senior Director, International Marketing at Business Finland.

Speaking from his home in Korvatunturi in Lapland, Santa Claus added, “’Say it with Santa’ will allow us to bring some extra festive cheer to a year that certainly needs it. The elves and I have been working hard throughout the year and I look forward to hearing from many boys and girls.”

Anyone can ask Santa to relay their message by writing it down for him and sending it the link listed below. About 80 messages will be selected and read via videos on Visit Finland’s YouTube channel in early December.

What’s more, everyone has a chance to meet Santa live on Visit Finland’s channels on Dec. 11 at 8 p.m. EET. Kids can even apply for a private one-on-one session with the elder elf.

Here’s how:

• Through Nov. 29: Submit a message to Santa and/or apply for a private one-to-one session with him HERE.

• Nov.30-Dec. 6: Applications will be chosen and turned into personal greeting videos by Santa.

• Dec. 7–13: The videos will be uploaded to Visit Finland’s YouTube channel and delivered personally. Viewers can also meet Santa live on Visit Finland’s social media channels on Dec. 11.

• Dec. 14–20: Santa will meet one-on-one with a few lucky entrants.

“Would you like to cheer up a friend abroad? Congratulate someone or profess your love? Is there someone special you haven’t seen in a long time? Write your message to Santa and help spread joy with us,” Jimenez encourages.