30 JAN 2018: Donovan White has been selected to fill the position of Director of Tourism of the Jamaica Tourist Board (JTB), after an extensive local and international search. His appointment has been announced by Minister of Tourism, Edmund Bartlett.

White, a Jamaican national, whose term as head of the country’s tourism marketing agency, will begin officially on February 15, brings with him many years of marketing and business development experience. He served recently as vice president of Cable & Wireless Business, Jamaica.

Prior to that, White served as vice president, Marketing, Sales & Media Services at Columbus Communications Jamaica Limited (FLOW).

He has also held the positions of general manager of Caledonia Outdoor Advertising Limited, and Digicel Group Limited, working as marketing director for Jamaica, Guyana and the Northern OECS, managing the execution of some of the largest and most successful brand and tactical campaigns.

With a solid background in marketing, digital media and business development, the director-designate is expected to build upon the past successes of the Jamaica Tourist Board, help the JTB expand its global reach and continue to forge a strong partnership with the private sector.

“We are pleased with Mr. White’s appointment,” said the Minister of Tourism. “He brings a solid business acumen and marketing savvy to the Jamaica Tourist Board, having developed, managed and executed vertically integrated marketing and branding strategies for a range of industry sectors including media, telecoms, advertising and technology. As a member of Jamaica’s tourism team, I am confident that Mr. White’s experience will assist the JTB to continue on its current path of delivering increased tourism results through innovative public and private sector partnerships.”

John Lynch, Chairman of the Jamaica Tourist Board said, “Donovan brings the right experience and the respect of the marketing and business sectors to this important position. In his capacity as director of tourism, he will lead the JTB as Jamaica’s tourist industry continues to grow in a highly globalized and technology driven world.”

Donnie Dawson currently serving as Interim Director will continue in that role until Mr. White assumes office.