Ernie Balint has joined the team at Tourism Ireland as its new Trade Promotions and CRM Executive in Canada, based at the tourist board’s office in downtown Toronto.

A former sales executive at G Adventures, Balint’s main focus will involve planning and implementing a targeted program of trade marketing activities with key Canadian travel partners, tour operators and airlines, and managing strategic digital communications.

He will also be instrumental in the development of new recovery strategies and activation of innovative plans to re-start tourism from Canada to the island of Ireland when feasible.

“We are delighted to have Ernie join the Tourism Ireland team,” said Sandra Moffatt, Tourism Ireland’s Manager, Canada. “As an experienced travel industry professional… his passion for travel and industry knowledge will bring a wealth of experience to the role”