VoX International and Total Public Relations have entered a collaborative partnership to provide public relations support for the Lee County Visitor & Convention Bureau in Canada. The strategic partnership welcomes Andrew Ricketts of Total PR back to the VoX International team. Ricketts will execute the public relations strategy for the destination, which recently unveiled a fresh new look with the brand-new tagline Fort Myers’ Islands, Beaches and Neighborhoods.

The new name comes with the launch of VisitFortMyers.com, and a revamped Visitor Guide designed to reflect the beauty of the destination. The new brand ethos is built on five key pillars: change of pace, commitment to nature, connection to water, sense of community, and an active lifestyle.

VoX International is responsible for developing and implementing a strategic sales and public relations plan, with the overall objective to increase visitor arrivals and encourage Canadians to discover Fort Myers’ islands, beaches and neighborhoods.

The public relations strategy will continue to grow awareness of Fort Myers in specialized niche markets with the combination of health and wellness, nature, culinary and island-hopping excursions.

“We are delighted to welcome Andrew back to the VoX team,” said Susan Webb, President of VoX International. “It is always exciting to embark on a new partnership, especially in the tourism industry. VoX was first awarded the Fort Myers account in 2012, and at that time, Andrew was appointed as the Public Relations Manager. He knows the destination well, and I am thrilled that we can collaborate for a fresh new outlook to promote Fort Myers nationally in Canada”.

“This partnership with VoX has been in the making for some time; it’s a full circle moment and a celebration all on its own,” said Ricketts. “We take pride in partnering with organizations like VoX that share our passion for travel. Fort Myers is truly a unique destination with a wide range of offerings, and we are so excited to work together again.”

Working alongside Jeanette Faria, Account Manager – Ricketts will lead the media relations from the VoX Toronto office.

For media inquires on Fort Myers, please contact Andrew Ricketts at (416) 820-4310 or email at andrew@voxinternational.com.

For all sales and travel trade-related inquiries, please contact Jeanette Faria at (416) 935-1896 ext 239 or by email at jeanette@voxinternational.com.