17 MAY 2019: Air Canada’s interest in buying rival Transat AT Inc. for about $520 million got positive feedback from industry watchers and stock traders after the companies announced Thursday that they’re in exclusive talks to finalize a deal. The companies reported that Air Canada- the country’s largest airline – would pay $13 per share for Transat, the Montreal-based owner of Air Transat and numerous vacation travel businesses.
After three hours of trading Thursday, Transat shares rose about 15 percent to $12.17 while Air Canada stock gained four percent to $40.54, which is above the previous all-time high set Wednesday at $39.16.
McGill University professor Karl Moore said a combination of the companies would help grow Air Canada Vacations, which competes with Transat, WestJet and others in the leisure travel market.
“Air Canada’s plan is to grow and this is part of their growth strategy,” Moore said in an interview.
“And I think Transat is going to be in better shape because of the potential of being bought by Air Canada. ”
A deal that keeps Transat’s head office in Montreal would also be greeted favourably by politicians in Quebec, just as Alberta politicians said they want to see WestJet headquarters remain in Calgary if it’s bought by Onex, Moore said.
Toronto-based Onex Corp. announced Monday that it has a friendly deal to buy WestJet Airlines Ltd. – Canada’s second-largest airline company – for about $3.5 billion, subject to approvals.
Moore said the level of competition that Air Canada faces from WestJet would increase with the financial resources of Onex.
“Who knows for sure, but my sense is that I’d be astonished if (that) deal doesn’t get approval and go forward,” Moore said.
Analyst Walter Spracklin of RBC Dominion Securities writes in a note to clients that there are a number of factors that would justify a premium price for Transat stock.
For one thing, Spracklin said, an industry consolidation “improves fundamentals in a highly competitive leisure travel market.”
For another, the addition of Transat will provide Air Canada Vacations with a broader reach.
Additionally, Spracklin said that access to Transat’s fleet – and its in-place order for Airbus A321 passenger jets – would help Air Canada strengthen its Rouge discount brand.
“From a price paid, the multiple is on the higher end, reflecting the take-out premium; however justified by the strategic merits above,” Spracklin concluded.
Air Canada chief executive Calin Rovinescu said a combination with Transat represents a great opportunity for both companies.
“The acquisition presents a unique opportunity to compete with the very best in the world when it comes to leisure travel,” Rovinescu said in a statement.
Transat chief executive Jean-Marc Eustache said earlier Thursday that an Air Canada deal represents the best prospect for maintaining or growing the number of jobs that Transat has been developing in Quebec and elsewhere.
Transat offers vacation packages, hotel stays and air travel under the Transat and Air Transat brands, with a primary focus on the transatlantic market during the summer and sun destinations through the winter.
Transat first disclosed that it had held preliminary talks regarding the possible sale of the company last month, but did not name the potential bidders at that time.
UNION RESPONSE
The union representing Air Canada and Air Transat’s flight attendants will hold the new employer accountable for promises made to employees if a merger agreement is finalized. “Air Canada President and Chief Executive, Colin Rovinescu said that employees of both companies will benefit from increased job security and growth prospects,” said the president of the Air Canada Component of CUPE, Wesley Lesosky.
“According to Transat President and Chief Executive Officer Jean-Marc Eustache, this merger is the best prospect for not only maintaining, but growing the business and jobs,” added the president of the Air Transat Component of CUPE, Julie Roberts.
“We will make sure that these commitments to our members are respected,” noted Lesosky and Roberts. CUPE represents more than 9,000 flight attendants at Air Canada and Rouge and 2,000 flight attendants at Air Transat.