Brett Tollman, CEO of The Travel corporation announced the appointment of Adam Armstrong as the new Global CEO of Contiki. Armstrong will be based out of Geneva, Switzerland and will be responsible for guiding the brand towards continued innovation as the needs of the 18-35-year-old client continue to evolve.

Armstrong has travel industry experience spanning over 20 years, and will be joining Contiki from his current position as senior vice president & managing director of Silversea Cruises – Australia & New Zealand. Prior to that, he was at the helm of Royal Caribbean Cruises as associate vice president and managing director – Australia & New Zealand.

Armstrong began his career in the United Kingdom working for the TUI Travel Group as a product manager, and later joined the Carnival Corporation with a portfolio of nine brands.

“I am excited to join Contiki and help bring Gen-Z and millennial travellers together to discover the world through the brand’s 350+ adventures,” said Armstrong.

“I am also looking forward to working closely with our valued agent partners across the globe, since the UNWTO and WYSE forecasts there will be 370 million youth travellers by 2020, which is a massive opportunity to provide them unforgettable Contiki experiences.”