Canadian travel advisors are being urged to unleash their selling potential with an exclusive opportunity to “Sell Your Way to the USA.” The incentive program will see 12 top-selling agents invited on one of a series of FAM trips in 2025 sponsored by Brand USA, in collaboration with Travel Nevada, Travel North Tahoe, Visit Reno, Utah Office of Tourism, Visit Salt Lake, Visit Seattle, and Travel Oregon.
“This year, we’re excited to announce this incredible collaboration between our valued USA destination partners, Brand USA, and Air Canada,” said Corey Marshall, Director of Canuckiwi Representation. “With 12 exclusive spots available, this is a golden opportunity for Canadian travel agents to showcase their expertise, sell the USA, and experience these amazing destinations firsthand.”
How to participate:
Agents will earn points for bookings made during the selling period from Jan. 15 – March 31, 2025:
- 1 point for every round-trip Air Canada return airfare booked to the US.
- 1 additional point for PNRs that include Seattle, Salt Lake City, Portland, or San Francisco.
- 1 additional point for land packages (hotels, tours, or sightseeing) booked within the participating partner destinations.
- 1 additional point for completing a badge on the Brand USA Discovery Program featuring a destination partner.
The top 12 selling agents (three for each FAM itinerary) with the most points will win a spot on one of the four self-guided (or self-driven) FAM trips. The FAM package includes:
- Round-trip Economy Class airfare with Air Canada from a major Canadian hub.
- Land package (accommodation, rental car if required, activities, and select meals).
To confirm participation, submit your name, agency, and contact details via the registration link, QR code, or email Peri McCardle at Canuckiwi (peri@canuckiwi.com) by March 15. Upon registration, full incentive details and a tracking sheet will be provided to track your sales and points.
Important Dates:
- Selling Period: Jan. 15 – March 31
- Registration Deadline: March 15
- Winners Announced: April 11
Register link HERE.
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