Atout France Canada’s annual Destination France travel trade road show is set to return in February, with stops in Montreal (Feb. 17), Toronto, (Feb. 18), Vancouver (Feb. 19) and Calgary (Feb. 20). The events will feature 20 exhibitors taking part pre-scheduled appointments, followed by a cocktail reception, dinner, presentation and activities.

Official location and registration details will be announced shortly, but in the meantime, Atout France is inviting tour operators and travel agency wholesalers to compete for its Destination France 2025 prize by presenting a French product marketed in 2024 that echoes the theme of Atout France’s “Keep the pace” tour.

A jury will select 10 products – five from Quebec and five from the rest of Canada – whose innovation will stand out according to the criteria indicated in the technical file. Entries will be posted in France’s newsletter and subject to voting by travel advisors, who could win a $200 gift card for participating.

The registration form (deadline Jan. 17) is available HERE.

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