Soon, NWT Tourism will be changing the way some Canadians get around the city. Throughout the months of February and March, a car equipped with 360° VR headsets will hit the streets of Toronto, Vancouver and Calgary. Passengers will get the chance to ride along with a migrating reindeer herd, marvel at the dance of the Northern Lights and feel what it’s like to paddle a glassy alpine lake under a midnight sun.

These lucky riders will also get the chance to be entered into a contest to win a trip for two to the Northwest Territories.

The driver of the entirely wrapped car, decked out in NWT branding, will be able to take passengers anywhere they would like in the city within a 10km radius. The car will be available for pick-ups at participating Hilton hotels from 8:00 a.m. to 6:00 p.m. and will be operating in the following cities on these dates:

• Toronto – February 3 – 9, in front of Hilton Toronto, 145 Richmond St W, Toronto, ON

• Vancouver – February 16 – 23, at the Hampton Inn & Suites, 111 Robson St. Vancouver, BC

• Calgary – March 23 – 31, at the Hilton Garden Inn, 711 4 St. SE suite A, Calgary, AB

This is all part of NWT Tourism’s new integrated marketing campaign, designed to provide Canadians with a look at travel experiences and adventures awaiting them in all five regions of the territory.

NWT Tourism will showcase immersive VR experiences at three travel tradeshows in Toronto, Vancouver and Calgary as well.

Consumers can find out more about the campaign by going to www.nwtwillchangeyou.com.