Building on the success of last year’s pilot Tourism Corridor Strategy Program, which aims to accelerate destination development across provincial and territorial boundaries. Destination Canada has announced the launch of four new tourism corridors bringing together tourism organizations to develop new journeys for travellers to explore. The program is a key initiative of Destination Canada’s 2030 Tourism Strategy with its goal to propel Canada back into the Top 7 global tourism destinations.
The new tourism corridors are:
- Cycle Ontario and Quebec (Ontario, Quebec)
- This corridor will connect existing bike routes within Ottawa, Cornwall and Montreal and develop new routes in collaboration with local organizations to highlight tourism offerings. The corridor will offer accessible year-round routes, bike-friendly amenities, and opportunities for physical activity, all while promoting mental wellness and reducing environmental impact.
- Field to Fork: Saskatchewan Manitoba Agritourism (Sask., Manitoba)
- As Destination Canada’s first-ever corridor that includes a culinary focus, Field to Fork will be developed with support from the Culinary Tourism Alliance with major gateway cities including Winnipeg, Brandon, Saskatoon, and Regina. Visitors can gain a greater understanding and awareness of where our food comes from in Canada through farm-to-table culinary experiences, educational workshops, Indigenous agritourism and festivals.
- Northern Sky Corridor (Alberta, NWT)
- This corridor connects Edmonton as the gateway to the Northwest Territories, celebrating the region’s rich cultural heritage, art, and experiences set amongst expansive natural beauty with the creation of new itineraries.
- Juan de Fuca Corridor (British Columbia, Washington State, US)
- This is the first corridor to cross into the United States, offering new opportunities to engage with Canada’s largest international market.
The Tourism Corridor Strategy Program launched in 2023 with three pilot corridors: UNESCO Atlantic Canada Corridor, Sustainable Journeys from Prairies to Pacific, and the Northern Indigenous Lodge Network. Strategies from these corridors are currently coming to life with outcomes already beginning to emerge.
“To stay competitive, Canada needs exceptional travel itineraries and experiences that reflect the essence of our country,” said Marsha Walden,” President and CEO, Destination Canada. “To create them, we must attract strategic investments – from the private sector and all levels of government – that grow tourism in alignment with the interests of travellers and communities’ broader goals.”
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