Trevello Travel Group is planning to expand into the U.S. – “and beyond” – after 30 years in Canada. Travel industry veteran Elizabeth Crabill has been tapped to lead the efforts, operating as Chief Executive Officer of Trevello World Holdings (TWH). Reporting to Crabill, Zeina Gedeon remains CEO of Trevello’s Canadian operating company and will add responsibility as COO of TWH.

A 20-year industry veteran, Crabill will be responsible for expanding Trevello’s successful host business model into new markets, building the global business by increasing its network of independent travel professionals, growing profitability and market share, maximizing sales revenue and building brand awareness.

Zeina Gedeon, Chief Executive Officer of Trevello’s Canadian operating company, will continue in the same capacity, driving the growth and operations of the business in-country. Gedeon will also serve as Chief Operating Officer of Trevello World Holdings.

“Thanks to Zeina’s leadership, vision and passion as well as to the dedication, loyalty and tireless efforts of our worldclass team, our Canadian business is thriving, positioning us well for this exciting evolution of Trevello,” says Trevello Founder Morris Chia.

“As we look to the future and to developing an even greater value proposition for advisors across the globe, we are very happy to welcome a game changer like Elizabeth to the team. We’re going to evolve the traditional host agency market with our innovative approach, and Elizabeth is exactly the leader to transform the industry with us.”

For the past eight years, Crabill served as CEO of CIE Tours. She has also served as President of Travel Bound and GTA Americas, and held various leadership roles with Lindblad Expeditions, Travel Impressions and Global Adrenaline. Crabill was Chairman and board director of the US Tour Operator Association (USTOA), and she held advisory roles with travel industry startups.

“I have worked with the vibrant travel advisor community for many years and see the incredible potential that exists to innovate and grow the industry,” says Crabill. “I’m energized and inspired by the opportunity to lead Trevello and our family of travel advisor entrepreneurs on the next leg of our journey. We’re going to grow bigger and stronger with the right advisors and partners, so I encourage everyone to stay tuned. There is much more to share in the near future.”

Crabill, who reports to Chia, is based in New York City.