Westin Hotels and Resorts is unveiling a new version of its signature ‘Heavenly Bed.’ Developed in collaboration with leading sleep experts and guests, the next-gen bed “fortifies the brand’s mission and 360-degree wellness approach, empowering discerning travellers to not only maintain but enhance their well-being while travelling,” says the company.

Westin says it has long recognized sleep as a cornerstone of well-being, noting that many travellers increasingly consider a restorative night’s sleep as a pivotal part of their overall travel experience.

This new prioritization in sleep quality has individuals seeking out new ways to optimize their sleep experience while travelling, as evidenced by the booming sleep sector which is expected to grow by over $400 billion through 2028.

Indeed, according to Westin, spurred by consumers’ interest in bringing their sleep experience home, more than 500,000 Heavenly Beds sold since its official launch on the Westin Store.

To that end, Westin says it has embarked on a multi-year project designed to invigorate guests’ sleep experience and enhance travellers’ well-being at its 240-plus hotels and resorts globally.

“An industry benchmark was set with the launch of our legacy Heavenly Bed in 1999, and it now serves as a testament to our unwavering commitment to provide the very best sleep experiences for guests around the world,” said Brian Povinelli, Sr. VP at Marriott International. “In a culture that has long glorified business and productivity, Westin knows that a good night’s sleep is paramount to guests’ overall well-being, which is why our iconic Heavenly Bed has resonated with travelers for decades.”

He added, “Understanding the devoted fanbase the legacy bed has garnered over the years; our goal was to listen and carefully review every aspect of the guest and associate experience, ensuring each update was both intentional and impactful. We are confident that it will exceed the expectations of both loyal and future Westin guests across the globe and again raise the bar for the comfort of our guests.”

Aiming to set the new standard of excellence for restorative sleep on the road, Westin’s development process included testing thousands of products, hosting consumer focus groups and property listening sessions, and researching the evolution of sleep comfort and technology. It culminated in a new, top-of-the-line product with a modernized design and a wider commitment to continue to evolve and improve the Westin Sleep Well experience.

Featuring a plush-top mattress with innovative silver fiber weave, plus added layers of temperature-regulating gel-infused memory foam, Westin say its next-gen Heavenly Bed mattress offers a superior sleep experience further enhanced by the significant upgrades to bedding design and materials.

All bedding components have been upgraded to hypoallergenic materials and the blended duvet insert was created with a unique mix of materials and wrapped in smooth cotton, which is designed to regulate temperature and keep guests cool for a better night’s sleep.

Replacing the previous all-white aesthetic of the legacy bed with Westin’s new, modern design ethos, the next generation Heavenly Bed now includes a new charcoal blanket and full-frame piping on pillowcases to provide a warm residential feel and cloud-like appearance. The richly woven blanket features a tone-on-tone pattern inspired by the brand’s biophilic design principle and serves as both an added layer of warmth and a beautiful residentially inspired coverlet.

Additional design updates include sateen linens with natural matte finish and the removal of the bed skirt and bolster pillow, reflecting a more modern sleep experience and guest input.

While the Heavenly Bed serves as a mainstay of Westin’s wellness promises, the brand also offers guests a variety of industry-leading programming and brand collaborations through its Six Pillars of Well-Being: Sleep Well, Eat Well, Move Well, Feel Well, Work Well, and Play Well.