After a thorough search across North Amerca, Destination Toronto veteran and current executive vice president Andrew Weir has been named President & CEO of the organization effective May 1. Weir has been an integral member of the leadership team at Destination Toronto for the past 18 years.

A proven leader in Toronto’s tourism industry, Weir has served on numerous boards across the industry, including Destination International’s DMAP Board and as Chair of the Tourism Industry Association of Ontario (TIAO) from 2021-2023.

“Andrew is the right leader for our organization, bringing a deep understanding of Toronto’s visitor economy, a vision for the business, and the ability to bring people together.” said Rekha Khote, Chair of the Board of Directors at Destination Toronto. “We are confident that his established strong community connections will act as a catalyst for driving innovation and growth in critical areas of the business.”

Weir is recognized as a passionate advocate and prominent voice within the industry. In his most recent role, he led strategic partnerships between the tourism industry, broader business leadership and government, laying the foundation for the continued growth of the visitor economy and its contribution to the region. Prior to that, as chief marketing officer, he championed an organizational transformation to align sales and marketing through powerful brand storytelling.

“I’m deeply honoured and excited to lead Destination Toronto at this critical time,” said Andrew Weir. “Toronto is Canada’s most-visited destination, and for good reason. The genuine diversity and vibrancy of our arts, food, festivals, and neighbourhoods, against one of the world’s truly spectacular skylines, continue to excite and attract visitors from around the world. The opportunity of tourism and meetings in Toronto is immense and we have seen the power of visitor spending to elevate our economy and community.”

Toronto welcomed nearly nine million overnight visitors in 2023, generating more than $7 billion in visitor spending. As global travel has continued to recover, Toronto remains positioned as a top urban destination for major meetings, business travel and leisure travel throughout the year.