The WestJet Group has named Diederik Pen as President of WestJet Airlines effective April 1. In adding the title to his current role Chief Operating Officer of the Group, Pen will continue to report to Alexis von Hoensbroech, WestJet Group’s Chief Executive Officer.

As CEO, von Hoensbroech will continue to maintain overall responsibility for the WestJet Group and its strategic direction.

“Diederik’s experience as a respected leader, with a track record of operational success, will be critical as we continue our growth strategy, including the integration of Sunwing Airlines,” said von Hoensbroech.

Since joining the WestJet Group in October of 2021, as Executive VP and COO, Pen has been instrumental in enhancing the operational performance of the Group, says the company. Leading operations into recovery, he has been influential across airline operations, inflight, airports, technical operations, labour relations, safety, crew resources and training.

In his enhanced role, Pen will be responsible for the Group’s day-to-day operations, labour negotiations and overall operational reliability. He will also assume the role of the Transport Canada Accountable Executive.

Prior to joining WestJet, Pen brought with him more than 25 years of aviation-industry experience from the Asia-Pacific and European regions. As an Executive VP and COO for multiple airlines he drove significant expansions, while overseeing operations for fast-growing, ultra-low-cost businesses.