As part of its worldwide “You Belong with G Experience” campaign, agents from Canada will be invited to join G Adventures to see ‘Taylor Swift: The Eras Tour’ live in Toronto this coming November. The tour company says the incentive is the biggest agent experience it has ever delivered, with top sellers from different countries around the world also heading to concerts in New Orleans and London.

G Adventures founder Bruce Poon Tip says the experience came to fruition as a way to give back to agents after he recognized the same sense of community and camaraderie in Taylor Swift’s fan base that he sees in G Adventures’ own community of agents and travellers.

“I don’t know how it gets better than this. I have two daughters, so I’ve heard every album, listened to the radio,” he laughs. “This is set to be the most epic travel agent experience G Adventures has ever run – like, ever.”

G’s top seller for each month earns ‘a space’ January through to July 31 based on wild card tickets to be announced in coming months. Tickets will be awarded via cumulative sales, with the first two winners being awarded at the end of January, then one new winner each month from February to July.

G urges agents to keep up to date with the “You Belong with G Experience” initiative by joining its ‘Agents of Change’ Facebook group.