All things Colombia – including the country’s new tourism brand slogan, “The Country of Beauty” – are being celebrated in Montreal at the Colombia-Canada Tourism Forum 2023, organized by ProColombia, the promotion agency of the country, which is part of the Ministry of Trade, Industry and Tourism.

Thirteen top tourism companies from the South American nation are attending the Oct. 30-Nov. 1 event along with local stakeholders, opinion leaders, travel agents, and airlines,

Companies like Canandes; Esprit d’Aventure; and Atypika Tours, among others, are on hand to tout the tourism offerings of the country and establish crucial travel connections. Additionally, attendees are gaining insights into the preferences of Canadian travellers visiting Colombia.

Inaugurated by the Ambassador of Colombia to Canada, Carlos Arturo Morales and the General Consul of Colombia in Montreal, Luz Stella Jara, the event is also the forum for the launch of the new promotional slogan: “Colombia, The Country of Beauty,” meant to symbolize Colombia’s main attributes, including its diverse territories and unrivalled biodiversity.

According to ProColombia President Carmen Caballero, “Canadians are drawn to explore Colombia’s tropical climate year-round, its culture, and natural wealth. It is also worth noting that our country is leading the Meetings Industry on the continent, which captures the attention of Canadian planners seeking new destinations for incentives, congresses, conventions, weddings, and other events.”

With a 55% increase in travellers from January to August, compared to the same period in 2022, Canada currently ranks as the 12th largest market for international arrivals in Colombia, benefiting from 13 direct flights and 2,862 seats available per week, connecting both countries in less than seven hours. Peak travel season typically spans from November to February.

“We want Canadians to think of Colombia as a trendy destination with unparalleled beauty, and meaningful travel experiences that leave both tourists and locals touched forever,” Caballero concluded.