Take a scroll through your Facebook timeline for five minutes. Now try to remember what stood out for you. Whatever you recall is your hook. It could be topics, friends, sounds, videos, or something else altogether.

These define your interests. Now put a brand filter on it and try to recall if you saw any brand and message in your five minutes of the Facebook scroll. If nothing stands out, then enjoy today’s digest to learn a few tips on how to insert your brand into your content.

• Define your brand identity: To communicate your brand, you will have to clearly define your unique value proposition, personality, and target audience.

• Consistent visual elements: Maintain visual consistency with colors, fonts, and imagery across your profiles and content. Communication changes but brand elements don’t.

• Compelling storytelling: More than facts, audiences remember stories, so craft one that resonates with your audience and creates an emotional connection.

• Consistent tone of voice: Use a consistent voice that aligns with your brand personality. The audience should be able to associate your brand with a real person.

• Consistent posting schedule: Once you have established the quality of your message, focus on the quantity of your messaging by maintaining a regular posting schedule to stay top-of-mind.

(Digital Digest is a continuing series provided courtesy of the MPE Caribbean Report, which offers travel and tourism news weekly. It is published by US-based integrated marketing agency Marketplace Excellence, which has an office in Richmond Hill, Ont. www.marketplaceexcellence.com)