07 FEB 2017:  The Hawai‘i Tourism Authority (HTA) has selected VoX International as its marketing partner in Canada. VoX will continue to grow awareness of Hawai‘i in Canada with a mandate of providing leisure travel and MCI group business by working with the travel trade, tour operators, airlines, cruise lines, meeting and incentive planners and the media.

VoX has partnered with VMC Media to promote Hawai‘i with an aggressive consumer and trade marketing campaign, coupled with social media and digital advertising.

“Canada is the second largest source of international visitor arrivals to the Hawaiian Islands and we see tremendous potential in the market. We believe we’ll benefit from a team of skilled tourism marketing professionals on the ground in market to help us build more demand for travel to the Hawaiian Islands. We were very impressed with VoX International’s track record, team approach and dynamic plan for marketing Hawai‘i in this important market,” stated George Szigeti, HTA president & CEO.

“Hawai‘i offers six islands in some of most idyllic settings, these picture perfect islands will touch your aloha spirit in so many different ways because each island is so unique,” said Susan Webb, president of VoX International.

“We see opportunities for growth in outdoor adventure, culture, families/intergenerational, romance/honeymoons and long stay sectors and will develop dynamic initiatives for Hawai‘i to reach these key market segments.”

VoX has named Colin Wood, account director for Hawai‘i Tourism Canada.   He will lead the account from its Toronto-based office with support from Lea-Ann Goltz in Western Canada, Renee Wilson and Serge LaMarre in Quebec and the VoX PR and MCI teams.

Wood has been a leader in travel marketing in Canada for 15 years. He held senior management positions at Travel CUTS/The Adventure Travel Company and for the last six years, Wood provided strategic direction for key consumer campaigns at CAA South Central Ontario.