24 JUL 2019: With eight unique resort brands sprinkled throughout Mexico, Jamaica, Curacao, Dominican Republic, Costa Rica, Panama, and Spain, AMResorts has something for everyone. The collection – which ranges from Breathless to Zoëtry – has a mandate to raise all inclusive “to a new level of luxury” by providing guests with “premium accommodations, desirable locations and extraordinary inclusions,” as well as world-class spa facilities, gourmet dining and a number of other amenities.
But with so much going on at the brands’ 65 properties, including signature Endless Privileges, Unlimited-Luxury, and Unlimited-Fun programs, and an ongoing repertoire of marketplace promotions, it’s sometimes difficult to keep up with what’s new and notable.
So, here’s a breakdown of the brands that are most familiar to Canadians along with information to help agents find the right client for the right property:
ZOETRY WELLNESS & SPA RESORTS
Resorts (4): Found in Mexico, the Dominican Republic and Jamaica, resorts include Zoëtry Paraiso de la Bonita Riviera Maya, Zoëtry Villa Rolandi Isla Mujeres Cancun, Zoëtry Agua Punta Cana and Zoëtry Montego Bay Jamaica.
Philosophy: Luxury and holistic wellness, combined with the limitless options of Endless Privileges, which include lavish accommodations, maid service three times a day, healthy gourmet cuisine and more – a unique, relaxing experience.
Ideal clients: Travellers looking for an all-inclusive, wellness-focused getaway.
News to know: Zoëtry Paraiso de la Bonita’s all-new Impression Club features private villa-style accommodations. Each secluded, expansive suite is accompanied by highly personalized service including a dedicated butler, on-demand private chef, two restaurants, private beach area, saltwater infinity pool and more.
Latest promotion: Through Dec. 22, guests booking a Girlfriends Getaway package at any Zoëtry resort will receive a manicure and pedicure session, discounts on spa treatments, daily yoga sessions and special room service.
Something you probably didn’t know: For 15 consecutive years, Zoëtry Paraiso de la Bonita Riviera Maya has won the AAA 5 Diamond award – the highest of its kind – for excellence in service offering travellers ultimate luxury.
SECRETS RESORTS & SPAS
Resorts (17): Secrets Resorts & Spas include 17 resorts in Mexico, Dominican Republic, Jamaica, Costa Rica, Spain and St. Martin.
Philosophy: Dive deep into a romantic retreat at Secrets Resorts & Spas in Mexico, Caribbean and Costa Rica. The brand’s Unlimited Luxury concept provides an all-inclusive getaway with world class amenities, gourmet drinking and dining options, and top-notch service for vacationers to enjoy.
Ideal clients: Adults and couples looking for a romantic vacation.
News to know: Opened in May, Secrets Mallarco Villamil Resort & Spa is the first Secrets branded property in Europe and is located along the coast of the Mediterranean Sea. Secrets Lanzarote Resort & Spa, located in the Canary Islands, is also scheduled to launch by the end of 2019 as well as Secrets St. Martin Resort & Spa in March 2020.
Latest promotion: Guests can add an extra day of relaxation with a sixth night free for their romantic getaway when they book five nights at Secrets the Vine Cancun by Aug. 31 for travel through Dec. 26 or April 1-Oct. 31, 2020.
Something you probably didn’t know: Travellers at Secrets Playa Mujeres Golf & Spa Resort can enjoy complimentary green fees at the 18-hole Play Mujeres Golf Course nearby and have free-flow access to Dreams Playa Mujeres, featuring 10 additional restaurants, 12 bars, a waterpark and more.
BREATHLESS RESORTS & SPAS
Resorts (4): Breathless Punta Cana Resort & Spa, Breathless Montego Bay Resort & Spa, Breathless Cabo San Lucas Resort & Spa and Breathless Riviera Cancun Resort & Spa.
Philosophy: An adults-only, beachfront scene of both total relaxation and invigorating entertainment. Guests are encouraged to enjoy the sophisticated Breathless lifestyle along with the Unlimited-Luxury concept where everything is included with no reservations and wristband-free.
Ideal clients: Adults, singles, couples and social groups seeking an elevated vacation.
News to know: Upcoming resorts include Breathless Tulum Resort & Spa slated to open in 2021 and Breathless Cancun Resort & Spa slated to open summer 2021.
Latest promotion: Guests travelling in a group of three to any Breathless Resorts & Spas for travel through Dec. 22, 2020 can take advantage of the Triple Take promotion to receive a free stay for the third person in the group.
Something you probably didn’t know: Travellers looking to take their vacation to new heights can check out the only rooftop bar in Montego Bay at Breathless Montego Bay’s Altitude Rooftop bar offering 360-degree mountain, ocean and bay views.
DREAMS RESORTS & SPAS
Resorts (13): The Dreams brand has a total of 13 resorts located in Mexico, the Caribbean, Dominican Republic, Costa Rica and Panama.
Philosophy: To offer a high level of luxury for families and couples seeking a getaway with welcoming service and romantic inclusions in ideal beachfront settings. The perfect locations for a wedding, honeymoon, romantic getaway or family vacation with all amenities included under Unlimited-Luxury.
Ideal clients: The Dreams brand has something for every age, interest and passion with an assortment of activities and entertainment designed to cater to couples and couples with children.
News to know: Couples and families will be able to explore the island and beaches of Curacao at Dreams Curacao Resort, Spa & Casino when it opens on Dec. 15.
Latest promotion: Guests can discover Dreams Acapulco Resort & Spa Nov. 1-Dec. 22 with a special introductory rate starting at $99 per night when they book by Aug. 31.
Something you probably didn’t know: Dreams Huatulco Resort & Spa is the only resort that features spa facilities with luxury cabins and an outdoor hydrotherapy circuit in Tangolunda Bay.
NOW RESORTS & SPAS
Resorts (6): Based in Mexico and the Dominican Republic, they include Now Amber Puerto Vallarta, Now Emerald Cancun, Now Natura Riviera Cancun, Now Jade Riviera Cancun, Now Sapphire Riviera Cancun, Now Larimar Punta Cana and Now Onyx Punta Cana.
Philosophy: Now Resorts & Spas offer a family-friendly, modern vacation. The active and lively atmosphere provides entertainment, dining, wait service and more for all ages with the Unlimited-Luxury concept, creating the perfect setting for a family reunion, wedding or group getaway.
Ideal clients: The Now brand is perfect for families searching for a multigenerational travel experience including families with tweens and teens as well as couples and friends.
News to know: New Now branded resorts for this year include the recently opened Now Emerald Cancun and Now Natura Riviera Cancun, which is set to open in December.
Latest promotion: Guests can explore Now Natura Riviera Cancun this winter and receive special introductory rates when they book with the Now is the Time to Meet Natura promotion by July 31 for travel starting from the resort opening on Dec. 1 through Dec. 22, 2020.
Something you probably didn’t know: Adults at Now Onyx Punta Cana have exclusive access to the neighbouring property of Breathless Punta Cana Resort & Spa and its amenities, which include a casino, After Dark nightclub, relax Spa by Pevonia, fitness centre and 20 dining and bar options.
REFLECT RESORTS & SPAS
Resorts (3): Three family-friendly resorts are located in Mexico and include Reflect Cancun Resort & Spa, Reflect Krystal Grand Los Cabos and Reflect Krystal Grand Nuevo Vallarta.
Philosophy: Beautiful beachfront properties paired with the Unlimited-Luxury offerings provide a variety of cuisine, inviting amenities, friendly service and an array of activities and entertainment that are the perfect setting for memory-making moments.
Ideal clients: Friends, families and couples.
News to know: Kids ages 3-12 can play all day at the newly renovated Explorer’s Club for Kids at Reflect Cancun Resort & Spa with fun activities such as crafts and games.
Latest promotion: The 5th Room Free promotion, in effect through Dec. 22, 2020 offers a fifth complimentary room and up to $200 in resort coupons at Reflect resorts and other participating AMResorts properties.
Something you probably didn’t know: Guests can feel right at home at Reflect Cancun Resort & Spa when they book the resort’s presidential suite equipped with luxurious amenities like a home cinema, living room and kitchenette.
SUNSCAPE RESORTS & SPAS
Resorts (9): The Sunscape brand includes nine resorts in Mexico, Curaçao, Jamaica and the Dominican Republic.
Philosophy: Fun-filled and family-friendly vacations without wristbands. Vacationers will enjoy the convenience of Unlimited-Fun – where everything is included – paired with a vibrant atmosphere and friendly service.
Ideal clients: The Sunscape brand is designed for families, friends, singles and couples.
News to know: The latest addition to the award-winning brand is Sunscape Akumal Beach Resort & Spa, set to open Oct. 1.
Latest promotion: The Hot Hot Hot promotion offers vacationers up to 50 percent off and $200 in resort coupons when they book by Aug. 21 for travel through Dec. 22 at any Sunscape Resorts & Spa and other participating AMResorts properties.
Something you probably didn’t know: Sunscape Cove Montego Bay offers guests complete access to every amenity at Sunscape Splash including the Pirate’s Paradise Waterpark.