With survey results suggesting that 80 percent of Canadians are keen to receive a gift card this holiday season and 59 percent are interested in a gift card that can be used towards an all-inclusive vacation, Sunwing has launched its own branded gift cards in time for the holidays.
Digital Sunwing Gift Cards can be purchased online on the travel company’s web site in amounts ranging from $50 to $2,500, and can be redeemed online, through travel agents, or through the Sunwing Sales Centre.
The cards can be used towards the purchase of any Sunwing product including vacation packages, flights, room upgrades, excursions, private transfers and more.
Sunwing notes that in addition to coming in time for holiday gift giving, the program launch reflects research the tour operator conducted in conjunction with the Angus Reid Forum that revealed that 71% of Canadians are interested in receiving the gift of an experience this holiday season, while four-fifths (80%) of respondents are interested in receiving a gift card, and 59% to getting a gift card that can be used towards an all-inclusive vacation.
Additional insights from the survey, which was conducted Nov. 30-Dec. 1 with a nationally representative sample of 1,511 Canadians, in both English and French, include:
• 76% of Canadians with a household income of $100,000 or more are interested in receiving the gift of an experience, followed by those earning between $50,000 and $100,000 (70%) and those earning under $50,000 (66%), respectively
• Adults aged 18-34 are most eager to receive a gift card, with 83% of respondents in this age group saying they would be interested in a gift card this holiday season, followed closely by 81% of respondents aged 35-54 and 77% of Canadians 55 years of age and older
• Quebec tops the list of provinces with the highest percentage of respondents who are very interested in receiving a gift card for the holidays at 50%, followed by Manitoba at 46%
“More Canadians are dreaming of a tropical getaway, and our newly launched gift cards are an excellent option since they can be used towards a vacation from start to finish, including flights, hotels and excursions,” says Sunwing Travel Group chief marketing officer Samantha Taylor. “Our research shows that an overwhelming percentage of Canadians are eager to receive a gift card this festive season… Plus, Sunwing Gift Cards don’t expire so they can be redeemed whenever customers are ready and able to travel.”
Sunwing reminds that its customers can book with confidence knowing they have the ability to change their plans anytime with no fees and complimentary COVID-19 medical coverage included on most all-inclusive packages booked between before Jan. 17, 2022, for travel through April 30, 2022.