Globus Family of Brands’ innovative Lighthouse Project is branching out. Through its Avalon Waterways division, the tour company says it is getting even more rooted in its mission to create a culture of care and sustainability through a new partnership with Trees4Travel.
As part of the partnership, Avalon will offset the carbon footprint of every guest’s cruise experience in 2022 by donating tens of thousands of trees to Trees4Travel, whose slogan is “We plant trees as you travel (for the price of a cup of coffee).”
Through this initiative, the company says it is placing an emphasis on “Planet” – one of three important pillars representing the “give back” Lighthouse Project, which was launched in April to help travellers come together to “reduce our footprint and give generously for the globe’s greater good.”
Globus’s pillar pledges are:
• Planet: The Globus family of brands makes every effort to conserve and preserve in each destination visited. To protect waterways and wildlife and shine a light on organizations that do the same.
• People: The Globus family of brands is dedicated to protecting, respecting, and supporting the extraordinary communities of the world as well as improving the individual lives within them
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• Places: The parks, palaces, museums, and monuments we enjoy today are the result of previous generations passionately committed to preservation. By way of the Lighthouse Project, the Globus family of brands aims to pay it forward so that future generations can enjoy the same glorious places to relax, renew and reflect.
“Our goal with the Lighthouse Project is to illuminate a path for a better tomorrow. Our new partnership with Trees4Travel is a reflection of that,” says Stéphanie Bishop, Canadian managing director for the Globus family of brands. “Working towards the globe’s greater good, we are dedicated to offsetting travel’s carbon emissions by donating trees to be planted on behalf of every Avalon Waterways’ guest in 2022. We’re also inviting all of our travellers to get involved.”
In addition to donating trees to automatically offset all Avalon Waterways’ cruises, those travelling with Globus, Cosmos or Monograms will also have the opportunity to quickly, easily, and impactfully offset their flights and vacations through Trees4Travel via URLs available on each brand’s web pages. The Globus family of brands is also working with the non-profit organization to offset office facility emissions and staff travel.
According to Trees4Travel, the first 10 years of each tree’s life will supplement travel while the next 140 years of the lifespan of each tree will simply benefit the Earth.
“It’s important for us to explore and experience our amazing world through travel with a thoughtful approach,” said Nico Nicholas, founder of Trees4Travel. “Working with the Globus family of brands – and its guests – to plant trees for travel, we’re helping travellers do their part to create and maintain forests to remove CO2 from the air while restoring ecosystems. It’s a simple, yet powerful act, that will help reverse climate change, creating a safe, sustainable planet for future generations.”
And, while the Globus family of brands is working with Trees4Travel in its offsetting efforts, the company says it is also committed to creating an environmentally friendly culture across the globe.
Through its Lighthouse Project, Avalon is charting a course toward zero emissions and sustainability in every aspect of cruising: From state-of-the-art fleet of Suite Ships and top-of-the-line technology that limit energy, consumption and emissions to the company’s waste and recycling.
“This is just the beginning,” said Bishop. “We’re aiming to have the first, fully electric river cruise vessel by 2027.”
More information about the Globus family of brands’ Lighthouse Project can be found on the individual brand web sites for Globus, Cosmos, Monograms, and Avalon Waterways.