JetBlue says it is looking to shake up the status quo and take on Air Canada and WestJet as it launches its first flights to Canada starting in the summer of 2022. The US discount carrier is planning flights between Vancouver and New York, as well as seasonal service to Boston.

The move is part of plans to add seven destinations to its route map from New York or Boston starting later this year and is part of the next phase of the alliance between JetBlue and American Airlines that was authorized by the US Department of Transportation earlier this year.

The move comes ahead of what the travel industry hopes will be a surge in travel from pent-up demand as COVID-19 vaccinations expand and the pandemic wanes.

Scott Laurence, head of revenue and planning at JetBlue, says customers and crew members have been asking to add flights to the middle of the US and into Canada.

“We can’t wait to shake up the status quo in these markets currently dominated by high-fare carriers” he stated.

That includes Air Canada and WestJet.

Vancouver Airport Authority CEO Tamara Vrooman says she is “delighted” that JetBlue has selected Vancouver as its first Canadian destination.

“As we move through the pandemic and prepare for a safe and healthy return to non-essential travel, this new service, scheduled for Summer 2022, gives us all something to look forward to.”