It’s not quite all-inclusive, but Celebrity Cruises has taken a giant step towards eliminating cruising’s most annoying drawback – add-ons, from Wi-Fi to drink packages, not to mention figuring out who to tip and how much. Dubbed “Always Included,” the simplified package pricing now includes all of the above.
Based on the premise that “vacations should be effortless from the start,” the philosophy puts an end to “confusing promotions, complicated add-ons and limited time offers,” says the cruise line, with the all-in rate becoming standard on all Celebrity ships effective this week (Nov. 17).
“Everything we do at Celebrity is driven by the desire to redefine what today’s luxury looks and feels like, with experiences modern travellers want. With the launch of our Edge Series ships… we tapped into a powerful ‘New Luxury’ culture – relevant, relaxed, design-focused and inclusive,” says Celebrity Cruises president and CEO, Lisa Lutoff-Perlo. “Today, nothing is more luxurious than when things are extra simple and extra special. We wanted to bring that big, wonderful feeling of ‘everything is taken care of’ to life for our guests.”
“After this challenging year, ease and peace of mind have become even more invaluable commodities,” adds Celebrity VP Peter Giorgi. “People want to spend more time being inspired, not getting lost in a myriad of booking options. Our new ‘Always Included’ approach makes the purchase process simple.”
The plan includes:
• Unlimited Drinks – Classic cocktails, wines by the glass, beer, sodas, specialty coffees and teas, juices, and bottled water can be fully enjoyed without worrying about the tab.
• Unlimited WiFi – Free, always-on connection to social media, email and the web allows guests to surf the net to their heart’s desire.
• Daily Gratuities – Tips are taken care of, allowing guests to relax and enjoy the service knowing that the crew are also being taken care of.
For clients who want even more inclusions, Celebrity is offering the option to upgrade to one of two packages:
• ELEVATE takes the package further with unlimited premium drinks and adds shore excursions up to $200 p.p.
• INDULGE includes everything in the ELEVATE package and adds to it with unlimited streaming Wi-Fi and up to an additional $200 p.p. in onboard credit to spend almost any way desired.
All guests in The Retreat, Celebrity’s vacation concept featuring all-suite accommodations and exclusive and exclusive amenities, will receive INDULGE package inclusions at no additional charge.
“Always Included” is available for all new bookings on any of Celebrity’s cruise offerings, excluding Galapagos vacations.
As part of its new approach, Celebrity has also re-invented its loyalty program to offer Captain’s Club members new perks and special onboard experiences.