Travel Edge has announced Sinead O’Connell as the director of Supplier Relations – Cruise. O’Connell will be responsible for managing and partnering with luxury cruise suppliers and partners to develop and roll-out new premiere programs. She will collaborate on enhanced commissions and explore new opportunities that allow Travel Edge Luxury Advisors the best incentives and promotions to pass along to their clients.

O’Connell was previously at Travel Leaders Network where she collaborated with top luxury industry partners to oversee business plans, annual contracts, marketing campaigns, event participation, agent/sales team incentives and sales plans.

“I’m excited about the opportunity to be part of the team at Travel Edge; The core values that are at the centre of Travel Edge are something that I identify closely with and made me want to be part of” Said O’Connell.

“I have worked with many of my cruise partners for the past 14 years, and to be able to bring that experience and benefit of my long-standing relationships to another segment of the industry with a unique approach appealed to me.”

Michael Johnson, EVP Travel Edge said, “We are excited to welcome Sinead to the team. As Travel Edge secures its spot as North America’s premiere luxury agency, Sinead is the right person to elevate our luxury cruise program and provide our advisors everything they need to focus on what they do best – making dreams come true.”

“The travel industry has to be the greatest industry there is!” Says O’Connell. “Who else gets to participate in helping clients plan what is probably the most important and fun times of their year – where they get to go someplace new, spend quality time with family and friends and make memories that will last a lifetime? There is no greater industry than ours. I am proud to join the Travel Edge family.”