Travel professionals can discover special deals and not-to-be-missed attractions now that Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale, has launched its new VIP Passport for travel advisors.
Here’s how it works. Travel professionals who complete the brief online training session on Lauderdale Loyalist, Visit Lauderdale’s official interactive learning platform for travel advisors, will receive an access code via a mobile device and an email for immediate use. There is no app to download.
The Lauderdale Loyalist Passport also may be saved on the mobile phone’s home screen for an easier way to access deals and special promotions. Upon arriving at a participating business, travel advisors present their coupon on their mobile device to the attendant or staff member to redeem available discounts.
“Travel advisors are one of our greatest allies and their influence is exponential,” said Stacy Ritter, president and CEO of Visit Lauderdale. “It makes perfect sense to offer them special savings which will allow them to explore Greater Fort Lauderdale while being able to curate personal experiences for their clients.”
The exclusive mobile pass features a collection of cruises on local waterways, museum visits, and outdoor adventures with ongoing new additions which travel advisors can redeem. Offers presented on The VIP Passport will be accessible during limited time frames and each experience can be redeemed only once during that period.
For more information on the Lauderdale Loyalist Pass, click HERE.
Lauderdale Loyalist
Visit Lauderdale’s Lauderdale Loyalist, is an interactive mLearning training and sales experience for travel advisors. Already available online, Lauderdale Loyalist supports their destination learning requirements and serves as an ongoing sales enhancement resource.
With the support of TravPRO Mobile, the user journey begins with a series of interactive learning modules including an introduction to Greater Fort Lauderdale and its beaches and communities. Advisors are then introduced to central themes including nature, arts and culture, LGBT+ and the destination-wide spirit of inclusivity and acceptance due to the area’s highly diverse residents. Once the learning modules are completed, advisors progress to the Retain section, where content remains available to access at any time.
“The Lauderdale Loyalist platform provides state-of-the-art education and sales tools to help agents provide expert advice, start more conversations and book more travel,” says Tracy Vaughan, Sr. VPsident, Global Trade for Visit Lauderdale. “Visit Lauderdale is committed to providing resources to help our valued travel advisors do their jobs and in our search for a new learning tool, we were impressed with TravPRO’s Promote and Sell sections that help advisors throughout the planning and booking process.”
Lauderdale Loyalist provides an interactive, multi-modal experience to maximize engagement. There are videos, images, promotional callouts, insider sales tips and engaging questions about the wide range of lodging and experience choices throughout the Greater Fort Lauderdale region. The platform guides advisors with assets that are educational and easily shareable or downloadable with just one tap. There is also a destination directory with over 500 suppliers to help Lauderdale Loyalists find and book the right supplier thanks to its searchable feature and filtering options.
Advisors may register and begin the web-based program now at www.lauderdaleloyalist.com. or download the mobile apps from their App Store or Play Store.
About Visit Lauderdale
Visit Lauderdale is the official destination marketing organization for Greater Fort Lauderdale and serves as the tourism department for Broward County, Florida. Visit Lauderdale promotes the area’s 31 municipalities to a global audience of leisure and business travellers as the ideal place for Everyone Under the Sun in recognition of the area’s diverse and welcoming vibe, and books conventions into the Greater Fort Lauderdale/Broward County Convention Center and area hotels and resorts.