A notable shift towards smaller and more luxurious vessels, including yachts, among affluent travellers, is among the latest trends in cruising, according to independent travel agency First in Service (F1S).

“Our travel advisors across Canada who specialize in cruises have noted a growing demand for exclusive and personalized travel experiences among our discerning clientele,” says Fernando Gonzalez, CEO of First In Service. “As travellers seek more immersive travel experiences, intimate settings and bespoke services, we see a significant uptick in interest towards smaller ships and luxury yachts.”

Among the discernible trends highlighted by F1S travel advisors across Canada is a notable preference for smaller and more luxurious cruise options, with a focus on all-inclusive pricing structures.

F1S Canada travel advisor Linda Montemarano noted a growing interest among clients for immersive itineraries that encompass a range of offerings within the cruise rates. Additionally, there’s a call for clearer pricing models from mid-market cruise brands to alleviate client confusion.

Similarly, F1S Canada travel advisor Michelle Green emphasized a noticeable trend towards river cruising and smaller luxury cruises, attributed in part to concerns surrounding large, crowded ships in the aftermath of the pandemic. Travellers are seeking more intimate and exclusive experiences, opting for smaller vessels to avoid overcrowding and enhance safety measures, she says.

At the same time F1S Canada travel advisor Crystal Lynn Lambkin highlighted travellers’ desire for all-inclusive packages, where clients can pay upfront without being subjected to additional charges throughout their journey. This shift reflects a desire for transparency and value, with clients willing to invest in comprehensive experiences without the hassle of constant upselling.

In light of rising hotel costs, F1S Canada travel advisor Jay Rabinovich indicated that cruising is increasingly seen as a viable and relatively affordable alternative.

But while F1S advisors acknowledge the affordability of cruising, they caution clients that it’s not a direct substitute for land-based travel, emphasizing the importance of informed decision-making when choosing this option.