WHY SUSTAINABLE TRAVEL ISN’T TAKING ROOT: Cost and convenience trump conscience
New insights reveal into how sustainability is shaping travel decisions worldwide, according to data from the Holafly eSIM & Travel Report, which says 42% of travellers surveyed say they actively take steps to travel more responsibly, highlighting a growing awareness of environmental impact among global explorers. However, the data also reveals a clear hierarchy between intention and decision-making.































