Starting a “new chapter” in this country, TM Americas has been appointed as the official representative of the Jordan Tourism Board in Canada with Cinthia Vázquez to serve as Canadian Trade Representative.
Known for her with Visit Central Florida, another destination represented by New York-based TM Americas, Vázquez says her role will include working closely with travel advisors and tour operators across the country.
“Our mandate is to strengthen Jordan’s presence in the Canadian market by supporting the travel trade through education, market development, and industry partnerships,” she says. “We are committed to providing destination knowledge, sales tools, market insights, and ongoing support to help travel professionals confidently position Jordan within their product offerings.”
She adds that over the coming months, the tourist board will roll out a Canadian Trade Engagement Program featuring educational webinars, destination training, Lunch & Learn events, agency visits, in-office presentations, collaborative events with travel agency partners, and participation in key industry trade shows.
“Through these initiatives, we look forward to building strong relationships with the Canadian travel trade while creating new opportunities to grow awareness and sales of Jordan,” she says, adding that the initiative marks the beginning of a long-term commitment to the Canadian market.
Vázquez can be reached at sales.canada@tm-americas.com.
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