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JUST THE FACTS: Brand USA initiative aims to ease travel fears

By MICHAEL BAGINSKI/ Brand USA, the destination marketing organization for the United States, has launched a new initiative to encourage travel to the country while at the same combatting “misperceptions” that may give potential visitors pause.

TEMPERATURES TOPPLED IN EUROPE: Early heat wave shatters records

Temperature records toppled as a spring heat wave continued to scorch parts of Western Europe on Tuesday, triggering government warnings about risks to life. Several drownings were reported in Britain and France as people tried to cool down.

RETAIL ROUND-UP: Agent news, fams & incentives

This week: ACTA opens summit registrations; TTAND is tops with Travel Leaders; appointments at Trevello and Flight Centre Canada; Canada; Amex GBT is plugged in; and Collette adds to its training program…

‘SUN WEEK’ SAVINGS FROM SUNWING VACATIONS

Travel advisors can unlock limited-time resort deals, added-value excursions and prizes for their clients until May 31 with the return of Sunwing Vacations’ ‘Sun Week’ event.

U.S. TRAVEL FACES ITS TROUBLING CANADA QUESTION

By MICHAEL BAGINSKI/ Last year at IPW, the U.S. Travel Association ducked “the Canadian question.” In fact, it ducked the media altogether. But this year, full marks to the organization (and Brand USA) for facing the music and comprehensively answering the question that Travel Industry Today asked on behalf of all Canadians and the Canadian travel industry: “Where does Canadian travel to the U.S. stand at this moment and what do you have to say to Canadians that might make a difference?”

FORT LAUDERDALE ROLLS UP RED CARPET AFTER SUCCESSFUL IPW

By MICHAEL BAGINSKI/ Even as U.S. Homeland was threatening travel chaos by withdrawing U.S. Customs and Border Protection officers from airports in U.S. “sanctuary cities, the U.S. Travel Association’s signature annual travel trade show IPW 2026 wrapped up on Friday, having drawn nearly 5,000 delegates from over 60 countries, including Canada, over the event’s four full days last week in South Florida.

LAST WEEK THIS MORNING: Round-Up May 18-22, 2026

News nuggets, airlines, hotels/resorts, cruising, tours, events, FAMS/incentives, deals, destinations and more are covered in our weekly round-up of travel industry news you may have missed.

LOVE-HATE RELATIONSHIP: Canadians sour on social media, but continue to use

Once hailed as the future and saviour of communication for society, the ills of social media have become readily apparent to many Canadians, even as they continue to like, share, and scroll. New data from the non-profit Angus Reid Institute finds that Canadians are still overwhelmingly enmeshed in the social media environment, but that many aren’t sure about the impact it’s having on them, personally, and on broader society.

WHERE IS THE WORLD’S BEST BEACH?

As the self-proclaimed “ultimate global authority on beaches,” The World’s 50 Best Beaches has revealed its annual rankings for 2026. Driven by The World’s 50 Best Beaches team’s first-hand, year-round exploration as well as collaboration with over 1,000 elite travel professionals worldwide, the list highlights the planet’s most spectacular beaches.

WHERE’S THE BEEF? At the Big Texan Steak Ranch in Amarillo, of course

By MICHAEL BAGINSKI/ The Big Texan Steak Ranch and Brewery Is more than a restaurant, it’s an empire. The family-owned establishment in Amarillo serves over 600,000 lbs of beef a year to more than 600,000 guests and ranks as arguably the top attraction in the Texas Panhandle city that is also home to the famed Cadillac Ranch art installation immortalized in song by Bruce Springsteen.

WHY SUSTAINABLE TRAVEL ISN’T TAKING ROOT: Cost and convenience trump conscience

New insights reveal into how sustainability is shaping travel decisions worldwide, according to data from the Holafly eSIM & Travel Report, which says 42% of travellers surveyed say they actively take steps to travel more responsibly, highlighting a growing awareness of environmental impact among global explorers. However, the data also reveals a clear hierarchy between intention and decision-making.

INTREPID BRAND EVOLVES: Offers properties with purpose

Intrepid Travel has launched ‘Stay Intrepid,’ a new brand extension featuring a curated collection of six properties that offer experience-led, community-driven stays. The range includes five signature properties across Australia, as well as a riad in Morocco, with plans to grow into new destinations in the coming years.  

LIVING LA PURA VIDA: Costa Rica brings special energy to Canada

The Costa Rican Tourism Board (ICT), alongside Costa Rican tourism partners and the Canadian team at VoX International, welcomed travel advisors, tour operators and airline representatives to an immersive “Energía Pura Vida” trade networking event last week at Arcadia Earth in Toronto’s The Well.

CHEERS: Ontario extends alcohol service for World Cup

Licensed Ontario restaurants and bars will be allowed to sell alcohol until 4 a.m. during the upcoming FIFA World Cup. The province announced the temporary extension Tuesday morning, saying it would help support tourism and local businesses during the international soccer tournament.

RETAIL ROUND-UP: Agent news, fams & incentives

This week: Ensemble is picking up the pace; a first for TRAVELSAVERS Canada; Travel Counsellors earns royal approval, Brendan Vacations plans Ireland FAMS, Oceania Cruises adds to its Canadian sales team, travel learning platform KORE arrives in Quebec …………

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