Visit Lauderdale, the official destination marketing organization for Greater Fort Lauderdale, has launched Lauderdale Loyalist, a dynamic interactive mLearning training and sales experience for travel advisors. Created with the support of TravPRO Mobile, Lauderdale Loyalist changes the game for travel advisors, supporting their destination learning requirements and serving as an ongoing sales enhancement resource. The program has been recognized by Travel Weekly with a 2022 Silver Magellan Award, which honors the best in the travel industry and salutes the outstanding travel professionals behind it all.
When you sign up to become a Lauderdale Loyalist, your user journey begins with a series of interactive learning modules including an introduction to Greater Fort Lauderdale and its beaches and communities. You’re then introduced to central themes including nature, arts and culture, LGBT+ and the destination-wide spirit of inclusivity and acceptance due to the area’s highly diverse residents. Once the learning modules are completed, you progress to the Retain section, where content remains available to access at any time.
“The Lauderdale Loyalist platform provides state-of-the-art education and sales tools to help agents provide expert advice, start more conversations and book more travel,” says Tracy Vaughan, Senior Vice President, Global Trade for Visit Lauderdale. “Visit Lauderdale is committed to providing resources to help our valued travel advisors do their jobs and in our search for a new learning tool, we were impressed with TravPRO’s Promote and Sell sections that help advisors throughout the planning and booking process.”
Lauderdale Loyalist provides an interactive, multi-modal experience to maximize engagement. There are videos, images, promotional callouts, insider sales tips and engaging questions about the wide range of lodging and experience choices throughout the Greater Fort Lauderdale region. The platform guides you with assets that are educational and easily shareable or downloadable with just one tap. There is also a destination directory with over 500 suppliers to help Lauderdale Loyalists find and book the right supplier thanks to its searchable feature and filtering options.
A Spanish language version of Lauderdale Loyalist is available and the platform will expand with additional languages next year. Visit Lauderdale is for Everyone Under the Sun, and the bureau is eager to share all that Greater Fort Lauderdale has to offer. With the mobility of the app, you don’t even need internet access to discover what makes Greater Fort Lauderdale such a compelling destination for travelers.
Register and begin the web-based program now at www.lauderdaleloyalist.com or download the mobile apps from your App Store or Play Store.