With labour shortages continuing to be a significant challenge for travel agencies and tour operators, the Travel Industry Council of Ontario (TICO) has launched a series of videos designed to support recruitment into the industry and to help new agents once they get there.

The series includes four videos that speak to TICO certification, along with a strong focus on professionalism and consumer protection.

• Career opportunities as a TICO Certified travel professional
• Work flexibility as a TICO Certified travel professional
• A rewarding career as a TICO Certified travel professional
• Becoming a TICO Certified travel professional
• Compilation of all four videos

“We know that Ontario’s travel agencies and tour operators are working hard to recruit new talent. Please consider sharing the video series as part of your recruitment process,” says TICO.

Moreover, the Council adds, “As becoming TICO-certified is the first step towards a career in travel sales in Ontario, it is essential that all Travel Counsellors understand their obligations under the consumer protection laws administered by TICO, starting with certification.”

The videos can be shared directly from TICO’s YouTube account on agency websites, social media accounts, e-blasts, and more.

TICO is also collaborating with Ontario’s colleges that feature a Travel & Tourism program to highlight travel sales as a potential career path for students, which “complements TICO’s existing relationship with these programs, where we often speak to students about TICO’s role and the certification process.”

The videos can be found HERE.