MSC Cruises, the world’s third largest cruise brand, is shedding light on five important travel trends that are driving guest holiday decisions for 2024 and beyond. The cruise line says it has observed heightened demand for products that offer extended stays in destinations, holidays rich in cultural experiences, upgraded adventures with touches of luxury, sustained enthusiasm for Europe’s vibrant cities, and guests looking for the biggest experience-value return.

Here are five trends MSC will shape clients cruise choices:

LINGER FOR LONGER

Cruise travellers are increasingly expressing a desire for more time in their destinations and itineraries with extended or overnight port calls gaining popularity. This extra time ensures guests can truly explore their destinations in an authentic and leisurely way, allowing enough time to soak up unique cultures, savour local flavours and explore everything a destination has to offer.

CULTURAL EXPLORATION

The new year sees a heightened eagerness among travellers to explore diverse cultures and experience new destinations. Travellers are no longer content with just visiting well-known tourist attractions; instead, they seek to experience destinations in a way that reflects the local lifestyle.

UPGRADED EXPERIENCES

Globally, travellers are increasingly seeking more exclusive and luxurious experiences, aiming to transform their annual holiday into truly unforgettable and indulgent adventures that result in lifelong memories.

EUROPEAN CITY ESCAPE

Travellers are more enthusiastic than ever to delve into the vibrant cities of Europe. These urban destinations offer a well-rounded appeal, featuring an abundance of historic sights, culinary experiences, diverse shopping options, renowned attractions, and immersive opportunities to engage with local culture.

ULTIMATE EXPERIENCE-VALUE RETURN

Cruising is gaining popularity among those who have never sailed before, with more Gen-X and Millennials considering taking a cruise holiday for the first time. More and more individuals are recognizing the inherent value of a cruise holiday compared to alternative land-based options. Couples, families, or groups of friends can choose itineraries containing multiple must-see destinations.