WHY I’M TRAVELLING TO CUBA NOW

By JEFF MCDONALD/ Unless there are flight cancellations, by the time you read this, I’ll be in eastern Cuba in the country’s second biggest city, Santiago de Cuba. Why travel to Cuba now, with the much-publicized fuel shortages and power outages? Several reasons. 

CREATURE COMFORT: Unique jellyfish museum a gem in South Florida

Visitors to the Jellyfish Museum in Pompano Beach, Fla. – the first attraction in the United States dedicated entirely to unique ocean creatures – invites visitors to the Greater Fort Lauderdale and South Florida to explore the beauty and mystery of the fascinating marine creatures through glowing aquariums, immersive exhibits, and interactive displays.

‘CANCEL FOR ANY REASON’ ARRIVES AT WESTJET

HTS’ (Hopper Technology Solutions) Cancel For Any Reason ancillary product is now available on WestJet.com and the WestJet app. Cancel For Any Reason allows guests to instantly cancel their flight up to 24 hours before departure and receive a refund percentage of their trip cost back to their original form of payment, no questions asked.

RESCUES ON THE RISE: Parks Canada urges caution

Parks Canada is urging tourists and hikers to exercise caution this spring and summer and ensure they are properly prepared for backcountry travel as search and rescue crews respond to an increasing number of incidents across the mountain parks.

WHAT’S NEW AND NOTEWORTHY IN GREATER FORT LAUDERDALE

The beauty of an ever-growing destination like Greater Fort Lauderdale is that there are always new places to try, whether it’s your first visit or your 100th. Maybe it’s a smashburger joint with a devoted following, a new hotel dotting the skyline, or a restaurant devoted entirely to caviar, the luxury delicacy taking over menus everywhere.

WHERE TRAVELLERS ARE HEADED THIS SUMMER – AND WHY

Demand for domestic travel is dominating summer vacation planning, according to new data from the Expedia Group. Social conversation about domestic vacations has increased by 77% year-over-year globally, and 53% of Canadian travellers are planning a domestic trip this summer, says the ‘Unpack ’26 Summer: The Trends in Travel’ report.

NOT COOL: U.N. forecasts temperature surge for next five years

In the next five years, the Earth is overwhelmingly likely to surge again and again past the international climate threshold set as safe and shatter its hottest-year record along the way, according to new United Nations climate projections.

TRANSAT TO LAUNCH ISTANBUL ROUTE FROM YUL

Air Transat will launch of a new non-stop route between Montreal (YUL) and Istanbul (IST), starting Oct 29. Operated year-round on an Airbus A330, the service will run twice weekly, on Tuesdays and Thursdays.

ARE YOU QUALIFIED?: WestJet Airlines president to retire, replacement sought

A global search is underway for a new president for WestJet Airlines. Diederik Pen, who is also Group Executive Vice-President and Chief Operating Officer (COO) announced his retirement last week, with his departure expected to be in the first quarter of 2027 at the latest pending the integration of his replacement.

LAST WEEK THIS MORNING: Round-up May 25-29, 2026

A round-up of news nuggets, airlines, hotels/resorts, cruising, tours, events, FAMS/incentives, deals, destinations and more are covered in our weekly round-up of travel industry news you may have missed.

ELBOWS UP, ELBOW ROOM: Canadian tourism is rocking, reveals Rendez-vous Canada

By MICHAEL BAGINSKI/ With “elbows up” tourism in full force, as well as increasing interest in Canada from abroad, Rendez-vous Canada (RVC), wraps up in Toronto today (Friday) having hosted a record number of international travel buyers and Canadian tourism sellers – a peak performance symbolized by an opening night reception attended by many of the 1,500 delegates at the top of the CN Tower.

100 REASONS TO LOVE ROUTE 66: Famed highway celebrates 100th anniversary

There are faster ways to get from Chicago to Los Angeles, but none have the allure or cultural cachet of Route 66. To John Steinbeck, it was the Mother Road that led poor farmers from Dust Bowl desperation to sunny California. To Native Americans along the route, it was an economic boon that also left scars. To Black travellers, it offered sanctuary during segregation. And to music fans, it was the place to get their kicks.

A CAVE TOO FAR: French “Banksy” transforms famous Paris bridge

He is known as the French Banksy – or simply JR. Now the artist popular across France for large-scale projects, from photographs to graffiti and street art, has transformed Paris’s most famous bridge, the bustling Pont Neuf, into a walk-through “cave.”

LISTENING IN: ‘Soul-stirring’ Stateboro blues has still got it

By MICHAEL BAGINSKI/ “Stateboro Blues” is remarkably still as a staple, nearly 100 years after the song was written. Stick with me here: the modern version of the song is most notably a classic Allman Brothers tune, pre-eminently known from the band’s iconic 1971 album “At Filmore East” (considered by some the best southern rock album of all time).

FLIGHT ATTENDANTS CRY FOUL

Canada’s main flight attendants union is crying foul on airline submissions to the federal government for its probe into unpaid work in the sector. In a letter, the head of the union’s airline division says the self-audits on wages that airlines provided to authorities this month rely on a narrow and “misleading” definition of what constitutes work in order to show that cabin crew are paid fairly.

CANADIANS HELP FUEL BRAZIL BOOM: Best-ever arrivals part of historic results

In the first four months of 2026, Embratur says Brazil achieved the best results in the history of international tourist arrivals from 10 of the main source markets to the country. In April alone, Colombia, China, Mexico, Portugal, Peru, Canada, the UK, Chile, Australia and Uruguay sent together more than 1.1 million visitors to Brazilian destinations. The total number of arrivals in the first four months of 2026, was 4,333,423.

THE RISE OF ‘GRANDMA TOURISM’

As travellers seek more meaningful and immersive ways to explore the world, a new global report reveals how “Grandma Tourism” is moving into the mainstream with experiences led by older local guides reshaping the way people travel. 

JUST THE FACTS: Brand USA initiative aims to ease travel fears

By MICHAEL BAGINSKI/ Brand USA, the destination marketing organization for the United States, has launched a new initiative to encourage travel to the country while at the same combatting “misperceptions” that may give potential visitors pause.

TEMPERATURES TOPPLED IN EUROPE: Early heat wave shatters records

Temperature records toppled as a spring heat wave continued to scorch parts of Western Europe on Tuesday, triggering government warnings about risks to life. Several drownings were reported in Britain and France as people tried to cool down.

RETAIL ROUND-UP: Agent news, fams & incentives

This week: ACTA opens summit registrations; TTAND is tops with Travel Leaders; appointments at Trevello and Flight Centre Canada; Canada; Amex GBT is plugged in; and Collette adds to its training program…

‘SUN WEEK’ SAVINGS FROM SUNWING VACATIONS

Travel advisors can unlock limited-time resort deals, added-value excursions and prizes for their clients until May 31 with the return of Sunwing Vacations’ ‘Sun Week’ event.

U.S. TRAVEL FACES ITS TROUBLING CANADA QUESTION

By MICHAEL BAGINSKI/ Last year at IPW, the U.S. Travel Association ducked “the Canadian question.” In fact, it ducked the media altogether. But this year, full marks to the organization (and Brand USA) for facing the music and comprehensively answering the question that Travel Industry Today asked on behalf of all Canadians and the Canadian travel industry: “Where does Canadian travel to the U.S. stand at this moment and what do you have to say to Canadians that might make a difference?”

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