WE CAN TALK ABOUT IT: Fees, value, and the confidence to explain both
By MIKE FOSTER/ Few topics create as much quiet discomfort among travel advisors as fees. It’s not because advisors don’t believe their work has value. Most do. The discomfort comes from something subtler: uncertainty about how to describe that value in a world where information feels free, tools feel powerful, and clients sometimes arrive convinced they already know the answers.































