Citing new research from MMGY Travel shows that small group touring is the most appealing travel style for 55% of travellers, Globus is shining a spotlight on its expansion of Small Group Discovery tours, which reflect travellers’ growing appetite for experiences that feel more personal, flexible and immersive.
With fewer travellers, the tour company says its new Small Group Discovery tours are designed for deeper local access and authentic encounters, inviting travellers to experience the world in ways larger groups can’t – from family-run farms and artisan workshops to hidden neighbourhood taverns and exclusive cultural experiences.
For 2026, Globus is offering 61 Small Group Discovery itineraries worldwide, with groups averaging just 15 guests in Europe and 18 globally.
“Travellers are realizing that tours are a leap forward from DIY,” said Steve Born, chief marketing officer with the Globus family of brands. “And small groups unlock a completely different kind of travel – one where doors open more easily, experiences feel more personal and every moment is designed to deliver more discovery with less stress.”
Among its most popular Small Group Discovery itineraries are journeys through Italy, Ireland and Japan, says Globus.
A sample itinerary it’s the new 10-day “Ireland Unveiled: Beyond the Blarney,” which ventures beyond Ireland’s iconic landmarks to uncover the traditions, flavours and communities that define the Emerald Isle. Experiences, including, baking scones and learning sheep herding at Rathbaun Farm; discovering coastal cuisine during a guided Irish seaweed tasting; crossing by ferry to Cape Clear Island, Ireland’s southernmost inhabited island; and enjoying a medieval banquet at Bunratty Castle.
“With fewer travellers, the doors open wider,” says Born. “You connect more easily with locals, explore and stay in places larger groups can’t reach and experience destinations in the ways that feel most authentic.”
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