Technology

Building brand awareness is essential for long-term success in today’s competitive business landscape. Public relations is an essential tool in shaping how the public perceives a brand. Here are some tips to help you succeed in the brand awareness game.

The start of a new year is a perfect time to review brand and marketing collateral for potential updates and optimizations, and what better place to start than your website? Devices, technology, and user behaviour change regularly, so staying current is critical. Here are some ideas for staying up to date.

Major new reports from the World Travel & Tourism Council (WTTC) and Microsoft claim that artificial intelligence is set to revolutionize Travel & Tourism, with the organizations urging businesses to embrace AI and commit to “a digital future with unparalleled customer experiences.”

In times of economic uncertainty, it’s not uncommon for business owners to tighten their belts and cut costs wherever possible. Unfortunately, one area that often falls victim to budget reductions is public relations and marketing. Some view it as an “extra expense” rather than a strategic investment.

2023 was a fast year, with COVID recovery as the headline. 2024 is the year of business prosperity and regaining lost margins. Here’s a guide to crafting a master navigation plan for your brand’s success this year.

Following a soft launch last week, Air Canada Vacations has officially unveiled its new Group Quoting Tool, offering travel advisors the capability to easily create and manage their group quotes.

AI or Artificial Intelligence is a powerful tool for content production, including articles, images, and videos. However, it requires not only intelligent input from the user, but also a keen eye to understand the product. AI is only part of the solution because it’s the human element that makes it powerful and effective. Here’s a guide to understanding the balance.

With the closing of 2023 just around the corner, one message is clear: Don’t let the holiday season be a signal to wind down PR efforts. Instead of succumbing to the temptation of festive relaxation, seize the opportunity to set the stage for a successful 2024. During the holidays, winding down pitching efforts is a mistake.

In the dynamic world of travel and tourism, keeping the Press Room pages of websites up to date is crucial, not only for the convenience of the media but also for enhancing a website’s search engine optimization (SEO) performance.

Leading hotel commerce platform SiteMinder, has released the 2023 edition of what it says is the world’s largest consumer research on accommodation. Among its notable findings are the continued dependence of travellers on both new and familiar technologies (and devices) – from artificial intelligence to social media and the Web – in the travel planning and booking process.

Machine Learning (ML) and Artificial Intelligence (AI) are among the most frequently used phrases in business today. In simple terms, machine learning entails a machine or system using processes and algorithms to learn a solution to a problem, while AI mimics human intelligence to do the same. It’s more complex than this explanation but adopting some of these technologies today will give your business the early-mover advantage with years of benefits.

We don’t use AI. Indeed, Travel Industry Today produces content the old-fashioned way – by real people, who really travel, and through travel industry sources cultivated literally for decades. I mention this because a just-released survey by The Canadian Journalism Foundation reports that fully one-half of Canadians admit they are not confident in their ability to distinguish between fake news generated by AI and human-produced content.

The pandemic brought major work culture changes worldwide and a few of those changes are here to stay. Work from home (WFH) or the remote working concept has been around for a while, but the pace has picked up post-pandemic. Today we highlight the best cybersecurity practices for remote workers.

Keyword planning is one of the basics of a great digital strategy. It means research and analysis on words that are relevant to your brand and target group (TG). The better and richer the keyword planning, the easier it is for the audience to find you.

Carnival Cruise Line continues to expand the use of facial biometric technology to expedite the debarkation process and its partnership with US Customs and Border Protection (CBP). The cruise lines says over three million guests have already used utilized the new technology, with helps make disembarking from ships faster and easier.

Citing “significant confusion” among travel advisors, ACTA is hosting two webinars – one with Air Canada and one with Amadeus – to help explain the impact of Air Canada’s New Distribution Technology (NDC).

In today’s digital age, with the increased reliance on technology for professional and personal use, cybersecurity is more important than ever. Networks and data are under constant threat and need to be monitored diligently, while security measures need to be resourced adequately to ensure digital safety.

A passenger walks up to an airport security checkpoint, slips an ID card into a slot and looks into a camera atop a small screen. The screen flashes “Photo Complete” and the person walks through – all without having to hand over their identification to the customs officer sitting behind the screen.

Google Analytics is a powerful tool for understanding your website’s audience and optimizing your digital strategy across platforms. Here are some tips and a usage guide on Google Analytics:

With more travellers increasingly eager and able to pay for their holidays with cryptocurrency, travel companies should consider developing experiences in the metaverse to cater for younger people and new audiences, says a digital currency expert.

Nearly nine in 10 finance managers would welcome an AI-powered future for expense management solutions according to a new survey which further revealed a host of priorities for expense management. More than 90% say it has affected the process in some way.

If you haven’t tried Transat’s mobile app for awhile, now’s the time, as the airline has unveiled a fresh interface and new features, all designed to simplify the user experience.

History tends to repeat itself, particularly in the travel industry. We resist or fear change, predicting the end to life in the sector as we know it; then we adapt; we survive; and the learning process is then, somehow, erased from our memory.

Social media influencers are inspiring one in five young travellers to head off on holiday – but their impact drops dramatically over the generations, new research shows. At the same time, that same demographic is the most likely to book with a travel agent.