History tends to repeat itself, particularly in the travel industry. We resist or fear change, predicting the end to life in the sector as we know it; then we adapt; we survive; and the learning process is then, somehow, erased from our memory.
Social media influencers are inspiring one in five young travellers to head off on holiday – but their impact drops dramatically over the generations, new research shows. At the same time, that same demographic is the most likely to book with a travel agent.
Since the first iPhone launched 15 years ago, consumer shopping habits have slowly but relentlessly shifted toward mobile devices. According to a recent survey of 3,250 consumers from Pymnts.com, a website dedicated to analyzing the role of payments in new tech, the majority of travel service purchases (51.4%) were made on a mobile device.
Travel marketing experts have long advocated the use of Twitter as an important tool to drive business and communicate with clients, whether it’s companies or individual travel agents. But you may have noticed that the social media platform has been engulfed in chaos since Elon Musk took the helm.