MIXED EMOTIONS: Survey says Cdns worry about welcome in U.S.

According to a new Longwoods International study of Canadians, 60% of them say that current U.S policies, trade practices and political statements make them less likely to travel to the U.S. in the next 12 months. And 36% of them had planned to travel to the U.S. in the next year but have since cancelled those plans.

GET REAL: New ID requirements take effect at US airports

Most airports around the United States are said to have operated smoothly as new REAL ID requirements for passengers took effect because travellers without the updated document were still allowed to move through security easily.

MORE TRAVEL ADVISOR MONTH NEWS, INCENTIVES

With Travel Advisor Appreciation now in the books (May 6), travel agent “month” continues in full swing. Following our listing of a host of supplier incentives and news yesterday (see stories further down in the newsletter), here is a further sampling of relevant news and offers available for the trade in May, and, in some cases, beyond.

A WORLDPRIDE PRIMER: DC event set to celebrate LGBTQ+ unity, diversity, and resilience

By Bryen Dunn/    Washington, D.C. is set to hold WorldPride this year, with events happening throughout the month of May, leading up to the final weekend of parties, parades, and politics taking place throughout the city from June 6 to 8. The event is expected to draw millions of attendees, both local, out of state, and out of country.

WHAT’S NEW IN PERU: Canadian travel advisors learn all

Peru will be front and centre in Vancouver tonight (May 8), with the Latin American country’s tourist board entertaining – and educating – agents in the city, following a successful stop in Toronto on Tuesday. Then it’s back across the country to Montreal on Monday.

SPECIAL AIR CANADA FLIGHT CELEBRATES INDIGENOUS CULTURE

With a crew of nine flight attendants and pilot, all with Indigenous heritage, Air Canada took flight from Vancouver to Toronto on April 27 highlighting and celebrating the professional achievements of Indigenous employees in aviation.

THIS DAY IS FOR YOU: Special offers the cherry on top of Travel Agent Day

The other day was Star Wars day, but in the annals of national day lore, the first Wednesday of May is, more importantly, Travel Advisor Appreciation Day. The not-quite national holiday (it should be!) was consecrated in 2012 and has been steadily growing ever since, and in a typical year agents might celebrate with cake and balloons, while suppliers profess love and respect with kind words, and in many cases, special booking incentives – many lasting through “travel advisor month.” Here’s a sampling of some of those offers – and, btw, happy day!

WIN PRIZES IN ACTA SOCIAL MEDIA CONTEST

To celebrate Travel Agent/Advisor Day, ACTA has launched a social media contest offering the chance to win a multi-night stays at several top Caribbean resorts. Continuing through May 15, agents are invited to participate by following @ACTACanada_ or @ACTAQuebec on Instagram.

ACV REVEALS RECOGNITION INITIATIVES FOR ADVISORS, AGENCIES

In celebration of its milestone 50th anniversary this year, Air Canada Vacations is introducing two new initiatives designed to recognize and reward the company’s most dedicated travel partners: the Top 50 Ambassador Program and the inaugural ACV Agency Awards Program.

EXPEDIA TAAP CELEBRATES ADVISORS WITH EVENTS, OFFERINGS

Expedia Group is celebrating Global Travel Advisor Day by hosting several events, including breakfasts, lunches and evening reception, across the world today – including Canada – to recognize and show appreciation for its Expedia TAAP travel agent partners and the vital role they play in the travel ecosystem. 

CANADA’S O’LEARY EARNS GLOBAL ROLE WITH VIRTUOSO

Virtuoso has announced the appointment of Úna O’Leary as VP, global partnerships. Based in Toronto, O’Leary has been the organization’s first general manager, Canada, playing a pivotal role in establishing this country as its own market within the Virtuoso network. In her new role, O’Leary will oversee the continued expansion of Virtuoso’s preferred partner portfolio across the world.

ATTEND WEDNESDAY WEBINARS IN MAY TO WIN WITH AMAWATERWAYS

AmaWaterways has announced a robust lineup of exclusive incentives and rewards in celebration of Travel Advisor Appreciation Month. Throughout May, AmaWaterways is thanking its valued travel advisor partners with a series of special offers, including enhanced booking rewards, reduced deposits on 2025 sailings, and the opportunity to win a complimentary river cruise for advisors to experience AmaWaterways firsthand.

‘LOOK BEYOND THE WORDS’: New York as welcoming as ever, says tourism boss

By Michael Baginski/   A “reverse” trade mission hosted by New York City Tourism + Conventions last week took on important new meaning as members of the city’s travel trade strived to reverse the current feeling by some Canadians that they are not appreciated or welcome south of the border – a perception perpetuated by well-documented words and deeds of the U.S. president directed towards Canada since taking power (again).

WINTER IS COMING – WITH NEW AIR CANADA LATIN AMERICA ROUTES

Air Canada’s winter sun schedule for 2025-26 reflects the carrier’s largest network expansion to Latin America to date with 16% more seat capacity over last winter. Highlights of the carrier’s new services include new destinations Rio de Janeiro, Cartagena, Guatemala City, and Guadalajara.

MOVING ON OUT, AND UP, AT TRAVELBRANDS

Elvi is leaving the building. TravelBrands’ beloved Elvi Cal is retiring after 38 years at the company. And joining him in a new chapter after 43 years in the business (and 23 years at the company) is the equally admired Lina Côté – both of them feted as industry leaders and having provided “exemplary service” for decades, according to the company.

AIR TRANSAT SAYS SI TO NEW LATIN ROUTES

Air Transat is adding a Latin touch to its winter 2025/26 route network with the addition of new service between Montreal and Guadalajara, Mexico, and extended service between Montreal and Madrid, Spain, to cover part of the winter season.

RETAIL ROUND-UP: Agent news, fams & incentives

This week: A quartet of key SkyTeam airlines operating in Canada hosted top tier agencies at a gala in London; TTAND partners with Farenexus; Uniglobe expands; American Express Global Business Travel helps clients reduce carbon emissions; and Virtuoso homes in on its ever-expanding Hotels & Resorts portfolio; and Direct Travel enhances its technology platform.

CANADA COMPASS: What to do in The Soo

As the launching point for the famed Agawa Canyon Tour Train, Sault Ste. Marie, Ont., has long held a prominent place in the province’s tourism landscape, not least with international visitors. But with many in this country seeking homegrown options this summer, the city sees an opportunity to attract even more Canadians to the northern Ontario destination, perched at the central point between lakes Superior, Michigan and Huron.

PORTER TAKES BIGGER BITE OF BIG APPLE WITH LGA FLIGHTS

By Michael Baginski/    Clients flying to New York with Porter now have a new option with flights to LaGuardia complementing the carrier’s existing Newark service. And with LGA flights departing from Pearson, travellers can also choose an alternative departure point to the Big Apple than Billy Bishop island airport.

‘SO YOUNG AND VIBRANT’: Remembering Brand USA Cdn director Casey Canevari

The travel industry on both sides of the border was shocked and devastated to learn of the sudden death of Brand USA’s popular Director of Global Trade Development (Canada) on Thursday. Canevari, a familiar figure amongst the trade in Canada, fell ill in Toronto at the start of Brand USA’s second annual trade mission to Canada on April 28, which was to also call in Montreal later in the week.

WESTJET CELEBRATES AGENTS WITH CONTEST, LEARNING PORTAL

To show appreciation and celebrate its travel trade partners, WestJet is running a Travel Advisor Appreciation Month contest throughout May – giving advisors a chance to win prizes while being recognized for all they do – year-round.

EXPECT DELAYS AT NEWARK WARNS UNITED BOSS

Passengers with flights to or from Newark Liberty International Airport encountered long delays and cancellations Saturday due to an air traffic controller shortage. The busy airport outside New York City experienced disruptions all week and will continue to face more in the future, according to the CEO of United Airlines.

ROUND-UP: April 28-May 2, 2025

News nuggets, airlines, hotels/resorts, cruising, tours, events, FAMS/incentives, deals, destinations and more are covered in our weekly round-up of travel industry news you may have missed.

TRAVEL’S TROUBLE WITH BAD BOTS

A new report says automated bot traffic surpassed human-generated traffic for the first time in a decade, constituting 51% of all web traffic in 2024. And while some bot traffic is from good bots, bad bots can have a huge negative impact on a website or application. And that’s bad news for the travel industry, which saw API-directed attacks surge to 44% of advanced bot traffic, with the travel sector topping the list for bot attacks overall.

BARKING UP THE WRONG TREE: Are pet-friendly hotels actually friendly?

New research by Roch Dog, a global certification body for dog-friendly hotels, has revealed a growing gap between what hotels say about being pet-friendly and how they actually treat canine guests. Based on an analysis of 1000 pet-friendly hotels, their research finds that the vast majority of hotels charge dog owners significant pet fees and impose severe restrictions while offering little to no amenities in return.

7 SIMPLE TIPS TO HELP SECURE AN UPGRADE

A few extra inches of legroom and a comfier seat can make a big difference on a flight – and it’s even more enjoyable if it’s free. So, to help maximize the chances of a seat upgrade, frequent flyer experts Flight Hacks have identified some top tips for getting a free flight upgrade and understanding some of the mysteries behind the seat allocation system – helping travellers get the most out of their plane tickets.

FLORIDA’S PORT COMPETITION KEEPS HEATING UP

Who’s number one? It depends who you ask as Florida’s big cruise ports keep going for records. Greater Miami and Miami Beach have just branded the city the ‘Cruise Capital of the World’ to celebrate milestones that include the opening of the world’s largest cruise terminal and the arrival of several huge new cruise ships.

LISTENING IN: The Magic Power of Triumph

It’s been over 40 years since the heyday of Triumph, but the great Canadian band is still revered, garnering virtually every honorific possible in this country, and now again in the news thanks to the upcoming release (in June) of a tribute album featuring the likes of band devotees Dee Snider (Twisted Sister), Ann Wilson (Heart), Larry Gowan, (Styx), and Sebastian Bach (Skid Row).

CANADA COMPASS:  New hotel openings and expansions across Québec

Spring’s hotel headlines point to thoughtful growth in the industry, with new openings, innovative ownership models, and seasonal experiences that reflect evolving traveller priorities such as design, connection and a sense of place. Here are five highlights of note.

Scroll to Top